Table of Content

Ready Meals in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Prepared salads leads category growth as a low-calorie option for health-conscious Estonians
Chilled ready meals to be boosted by COVID-19 lockdown as consumers seek convenience
Mamma and Salvest continue to lead ready meals despite increasing pressure from cheaper options
RECOVERY AND OPPORTUNITIES
Prepared salads will continue to lead growth in ready meals thanks to growing availability and healthy eating trends
Convenience will remain a key factor in sales of ready meals, although unhealthy image may constrain growth
E-commerce set to expand as consumers seeking convenient shopping methods often seek convenient dinner options
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 6 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 7 Distribution of Ready Meals by Format: % Value 2015-2020
Table 8 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 9 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 10 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025