Table of Content

Microwaves in Romania
Euromonitor International
November 2021

List Of Contents And Tables

MICROWAVES IN ROMANIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth as the focus of consumers `remains on home cooking
Added features mean microwaves increasingly competing directly with ovens
E-commerce continues to grow in importance for the retail distribution of microwaves
PROSPECTS AND OPPORTUNITIES
Microwaves set to register declining sales due to high penetration and saturation
The advent of connected microwaves set to support sales growth
Premium brands, products with added features and functions slated to perform better
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2016-2021
Table 2 Sales of Microwaves by Category: Value 2016-2021
Table 3 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 4 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 6 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 7 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 8 Distribution of Microwaves by Format: % Volume 2016-2021
Table 9 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 10 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026
CONSUMER APPLIANCES IN ROMANIA
EXECUTIVE SUMMARY
Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 14 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 18 Sales of Consumer Appliances by Category: Value 2016-2021
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 25 Sales of Small Appliances by Category: Volume 2016-2021
Table 26 Sales of Small Appliances by Category: Value 2016-2021
Table 27 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 28 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 29 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 30 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 31 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 32 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 33 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 34 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 43 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 44 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources