Table of Content

Microwaves in Hungary
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Increasing maturity results in slower growth in microwaves
Built-in microwaves benefiting from rising incomes and newly built flats
Cheaper models remain the most popular
COMPETITIVE LANDSCAPE
Samsung performs well on comparison websites
Smart microwaves yet to make a mark in Hungary
Premium functions add value to a mature category
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2014-2019
Table 2 Sales of Microwaves by Category: Value 2014-2019
Table 3 Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 4 Sales of Microwaves by Category: % Value Growth 2014-2019
Table 5 Sales of Microwaves by Connected Appliances: % Volume 2015-2019
Table 6 NBO Company Shares of Microwaves: % Volume 2015-2019
Table 7 LBN Brand Shares of Microwaves: % Volume 2016-2019
Table 8 Distribution of Microwaves by Format: % Volume 2014-2019
Table 9 Forecast Sales of Microwaves by Category: Volume 2019-2024
Table 10 Forecast Sales of Microwaves by Category: Value 2019-2024
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Improving economy driving innovation and premiumisation
European Commission introduces new labelling requirements to help tackle climate change
Multinationals retain dominance while Black Friday remains key promotional period
An omnichannel approach key to success
Smart homes the future of consumer appliances
MARKET INDICATORS
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 14 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 15 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 16 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 17 Sales of Consumer Appliances by Category: Volume 2014-2019
Table 18 Sales of Consumer Appliances by Category: Value 2014-2019
Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 20 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 25 Sales of Small Appliances by Category: Volume 2014-2019
Table 26 Sales of Small Appliances by Category: Value 2014-2019
Table 27 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 28 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 29 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 30 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 31 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 32 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 33 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 34 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 36 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 43 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 44 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources