Table of Content


Large Cooking Appliances in Egypt
Euromonitor International
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Growth is driven in built-in cooking appliances as consumers aim for a modern, sleek kitchen aesthetic
Local players compete with multinational players by innovating their products with advanced technological features
Players focus on showrooms to increase consumer awareness and push their offerings with a dedicated sales team
COMPETITIVE LANDSCAPE
Universal Group retains leadership in large cooking appliances, while Ariston Egypt and Glem Gas have large shares in built-in appliances
As consumers become price-sensitive, Kiriazi Group increases in growth year-on-year
Internet retailers gain share from electronics and appliance specialist retailers
CATEGORY DATA
Table 1 Sales of Large Cooking Appliances by Category: Volume 2014-2019
Table 2 Sales of Large Cooking Appliances by Category: Value 2014-2019
Table 3 Sales of Large Cooking Appliances by Category: % Volume Growth 2014-2019
Table 4 Sales of Large Cooking Appliances by Category: % Value Growth 2014-2019
Table 5 Sales of Built-in Hobs by Format: % Volume 2014-2019
Table 6 Sales of Ovens by Connected Appliances: % Volume 2015-2019
Table 7 NBO Company Shares of Large Cooking Appliances: % Volume 2015-2019
Table 8 LBN Brand Shares of Large Cooking Appliances: % Volume 2016-2019
Table 9 NBO Company Shares of Built-in Hobs: % Volume 2015-2019
Table 10 NBO Company Shares of Ovens: % Volume 2015-2019
Table 11 NBO Company Shares of Cooker Hoods: % Volume 2015-2019
Table 12 NBO Company Shares of Built-in Cooker Hoods: % Volume 2015-2019
Table 13 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2015-2019
Table 14 NBO Company Shares of Cookers: % Volume 2015-2019
Table 15 Distribution of Large Cooking Appliances by Format: % Volume 2014-2019
Table 16 Production of Large Cooking Appliances: Total Volume 2014-2019
Table 17 Forecast Sales of Large Cooking Appliances by Category: Volume 2019-2024
Table 18 Forecast Sales of Large Cooking Appliances by Category: Value 2019-2024
Table 19 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
In 2019, the rise in unit prices and consumers increasingly busy lifestyles, resulted in strong growth for consumer appliances in Egypt
Eco-friendly and inverter technology was popular in 2019, with consumers keen to save on their electricity bills
El Araby Group leads with offerings Toshiba, Sharp and Tornado, as local players benefit from the tariffs on imported goods
The forecast looks positive, as competition between local and international players is set to increase
MARKET INDICATORS
Table 21 Household Penetration of Selected Total Stock Consumer Appliances by Category 2014-2019
Table 22 Replacement Cycles of Consumer Appliances by Category 2014-2019
Table 23 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2024
Table 24 Forecast Replacement Cycles of Consumer Appliances by Category 2019-2024
MARKET DATA
Table 25 Sales of Consumer Appliances by Category: Value 2014-2019
Table 26 Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 27 Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 32 Sales of Small Appliances by Category: Volume 2014-2019
Table 33 Sales of Small Appliances by Category: Value 2014-2019
Table 34 Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 35 Sales of Small Appliances by Category: % Value Growth 2014-2019
Table 36 NBO Company Shares of Major Appliances: % Volume 2015-2019
Table 37 LBN Brand Shares of Major Appliances: % Volume 2016-2019
Table 38 NBO Company Shares of Small Appliances: % Volume 2015-2019
Table 39 LBN Brand Shares of Small Appliances: % Volume 2016-2019
Table 40 Distribution of Major Appliances by Format: % Volume 2014-2019
Table 41 Distribution of Small Appliances by Format: % Volume 2014-2019
Table 42 Forecast Sales of Consumer Appliances by Category: Volume 2019-2024
Table 43 Forecast Sales of Consumer Appliances by Category: Value 2019-2024
Table 44 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of Consumer Appliances by Category: % Value Growth 2019-2024
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
Table 50 Forecast Sales of Small Appliances by Category: Volume 2019-2024
Table 51 Forecast Sales of Small Appliances by Category: Value 2019-2024
Table 52 Forecast Sales of Small Appliances by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Small Appliances by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources