Table of Content

Home Laundry Appliances in Sweden
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19/germ concerns boost sales in 2020
Time saving and noise reduction important with more time spent at home
Consumer loyalty to big brands
RECOVERY AND OPPORTUNITIES
COVID-19 concerns to support future sales
Further unit price growth with demand for premium, energy-efficient appliances
Convenience is key
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 13 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 16 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 17 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 18 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 19 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 20 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 21 Sales of Consumer Appliances by Category: Value 2015-2020
Table 22 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 28 Sales of Small Appliances by Category: Volume 2015-2020
Table 29 Sales of Small Appliances by Category: Value 2015-2020
Table 30 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 31 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 33 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 34 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 35 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 36 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 37 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 38 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 39 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 46 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources