Table of Content

Gum in Slovakia \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Gum chewers increasingly look for health benefits in the products, while the category may qualify for a VAT reduction
Backed by consumer, dental and marketing support, sugar-free gum is driving overall sales
Chewing gum is evolving with new, daring flavours, while consumers increasingly prioritise fresh breath and favour premium products
COMPETITIVE LANDSCAPE
Other multinationals are set to reduce Mars’s dominance, while local players struggle to compete for shelf space
Arctic Swiss is yet to make its mark because of a lack of marketing and product education, while Tic Tac gum is making waves thanks to the brand’s big reputation
Private label is growing its share but may soon stagnate or decline as branded competition heats up in gum
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2014-2019
Table 2 Sales of Gum by Category: Value 2014-2019
Table 3 Sales of Gum by Category: % Volume Growth 2014-2019
Table 4 Sales of Gum by Category: % Value Growth 2014-2019
Table 5 Sales of Gum by Flavour: Rankings 2014-2019
Table 6 NBO Company Shares of Gum: % Value 2015-2019
Table 7 LBN Brand Shares of Gum: % Value 2016-2019
Table 8 Distribution of Gum by Format: % Value 2014-2019
Table 9 Forecast Sales of Gum by Category: Volume 2019-2024
Table 10 Forecast Sales of Gum by Category: Value 2019-2024
Table 11 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Gum by Category: % Value Growth 2019-2024