Table of Content

Gum in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
A push towards healthy eating causes consumers to turn to chewing gum over bubble gum
New flavours are becoming more available as brands experiment with innovative tastes
Coronavirus is causing steep drops in the gum category due to the impact of lockdown
RECOVERY AND OPPORTUNITIES
Bubble gum likely to struggle during the forecast period
New flavours are unlikely to drive sales during the forecast period due to recession
Dental health will become the key selling point to drive chewing gum sales
CATEGORY DATA
Table 1 Sales of Gum by Category: Volume 2015-2020
Table 2 Sales of Gum by Category: Value 2015-2020
Table 3 Sales of Gum by Category: % Volume Growth 2015-2020
Table 4 Sales of Gum by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Gum: % Value 2016-2020
Table 6 LBN Brand Shares of Gum: % Value 2017-2020
Table 7 Distribution of Gum by Format: % Value 2015-2020
Table 8 Forecast Sales of Gum by Category: Volume 2020-2025
Table 9 Forecast Sales of Gum by Category: Value 2020-2025
Table 10 Forecast Sales of Gum by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Gum by Category: % Value Growth 2020-2025