Table of Content

Breakfast Cereals in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Breakfast cereals mostly sold in supermarkets as independent small grocers decline
Vitalia Nikola doo expands its product range with frosted flakes and flavoured muesli
Private label strengthens presence in breakfast cereals
RECOVERY AND OPPORTUNITIES
Breakfast cereals to grow in popularity as quick and convenient meal solution
Children’s breakfast cereals to demonstrate stable growth as product area matures
Hot cereals to grow from low base but is yet to pick up in Serbia
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025