Table of Content

Baked Goods in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Baked goods to see decline in demand in 2020, despite strong performance of packaged flat bread
Category leader Eesti Pagar AS benefits from wide availability as Mattias Cafe O? offers innovative flavours
AS Leibur storms packaged flat bread with products promising health benefits
RECOVERY AND OPPORTUNITIES
Low prices and convenience will continue support growth in frozen baked goods in coming years
Unpackaged pastries continue to out-perform packaged pastries due to low prices
Health and wellness trends continue to penetrate baked goods, increasing demand for whole wheat
CATEGORY DATA
Table 1 Sales of Baked Goods by Category: Volume 2015-2020
Table 2 Sales of Baked Goods by Category: Value 2015-2020
Table 3 Sales of Baked Goods by Category: % Volume Growth 2015-2020
Table 4 Sales of Baked Goods by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baked Goods: % Value 2016-2020
Table 6 LBN Brand Shares of Baked Goods: % Value 2017-2020
Table 7 Distribution of Baked Goods by Format: % Value 2015-2020
Table 8 Forecast Sales of Baked Goods by Category: Volume 2020-2025
Table 9 Forecast Sales of Baked Goods by Category: Value 2020-2025
Table 10 Forecast Sales of Baked Goods by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baked Goods by Category: % Value Growth 2020-2025