Table of Content

Baby Food in the United Kingdom
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Initial strict lockdown measures results in some panic buying amongst parents in Q2
Smaller brands with organic and health-positioned portfolios continue to record strong performances in Q2 2020
Private label and e-commerce gain ground during the lockdown
RECOVERY AND OPPORTUNITIES
Normalisation in terms of purchasing behaviour predicted to return from 2021 although decreasing birth rates could pose longer-term problem for producers
Producers set to further explore healthier variants in line with parents’ increasing concerns over baby food’s ingredients
Health and wellness set to remain relevant as extension of trends from adult packaged food
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025