Table of Content

Baby Food in Serbia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
The pandemic results in price sensitive consumers and liquid special baby milk formula benefits from offering convenience and widening range in 2020
WHO warns parents on ingredients in baby food products in 2020
Parents still trust branded baby food more than private label versions, while the leading companies invest in promotions in response to growing competition in 2020
RECOVERY AND OPPORTUNITIES
Baby food sales see muted growth over the forecast period due to economic uncertainty
Milk formula appeals but breastfeeding promotion may hinder growth
Slowly dipping birth rate is negated over the forecast period by rising purchasing power
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025