Table of Content

Baby Food in Estonia
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Hipp will retain top position in 2020, though domestic brand P?nn will continue gaining ground
International brands will continue to perform strongly in milk formula in 2020
Prepared baby food will see fastest retail volume growth in 2020
RECOVERY AND OPPORTUNITIES
Supermarkets and hypermarkets will dominate into the forecast period, though e-commerce will continue to grow
Convenience and health trends will continue to be important into the forecast period, though cost may dampen retail volume growth
Organic options will continue to expand over the forecast period
CATEGORY DATA
Table 1 Sales of Baby Food by Category: Volume 2015-2020
Table 2 Sales of Baby Food by Category: Value 2015-2020
Table 3 Sales of Baby Food by Category: % Volume Growth 2015-2020
Table 4 Sales of Baby Food by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Baby Food: % Value 2016-2020
Table 6 LBN Brand Shares of Baby Food: % Value 2017-2020
Table 7 Distribution of Baby Food by Format: % Value 2015-2020
Table 8 Forecast Sales of Baby Food by Category: Volume 2020-2025
Table 9 Forecast Sales of Baby Food by Category: Value 2020-2025
Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2020-2025