Table of Content

Alcoholic Drinks in Japan
Euromonitor International
June 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN JAPAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2016-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 continues to hit the on-trade, and tax reform splits performances
New product development focuses on home consumption
Non-alcoholic beer benefits from increased home drinking and alcohol ban in foodservice
PROSPECTS AND OPPORTUNITIES
A drastic impact from tax reformation
Persistent low demand in foodservice
Growing demand for diversified options
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Loss of consumption opportunities continues in foodservice
The off-trade channel aims to attract newcomers
Pandemic accelerates decline of sake
PROSPECTS AND OPPORTUNITIES
The challenge remains to expand the consumer base for wine
Non-alcoholic and low-alcohol wine expected to become more everyday options
Sake needs to go beyond tradition
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still Ros? Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 49 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 50 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
Table 61 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 62 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers make highballs at home
New standards for Japanese whisky are now defined
Suntory continues to drive the growth of gin
PROSPECTS AND OPPORTUNITIES
Focus on off-trade development
Gin set to see an expanding choice of products
Shochu needs to stimulate demand through different strategies
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
CATEGORY DATA
Table 65 Sales of Spirits by Category: Total Volume 2016-2021
Table 66 Sales of Spirits by Category: Total Value 2016-2021
Table 67 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 68 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 74 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 76 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 77 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 79 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 80 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 81 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 82 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 83 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Despite seeing decline in 2021, sales of cider/perry remain higher than in 2019
Cider/perry benefits from its versatility
Nikka continues to lead
PROSPECTS AND OPPORTUNITIES
Positive outlook as consumers continue to drink at home
Compatibility with prevailing trends
Potential for the development of a craft approach to cider
CATEGORY DATA
Table 86 Sales of Cider/Perry: Total Volume 2016-2021
Table 87 Sales of Cider/Perry: Total Value 2016-2021
Table 88 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 89 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 97 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 98 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN JAPAN
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home consumption and liquor taxation contribute to growth in RTDs
Lemon sours boom fuels the rise of high value-added products
Shift to lower-alcohol or zero-alcohol products
PROSPECTS AND OPPORTUNITIES
Liquor tax tailwind will continue to drive inflow from new genre beer
Responding to health awareness
Hard seltzers faces strong competition with spirit-based RTDs
CATEGORY DATA
Table 101 Sales of RTDs by Category: Total Volume 2016-2021
Table 102 Sales of RTDs by Category: Total Value 2016-2021
Table 103 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 104 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 109 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 110 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 111 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 112 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 113 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026