Table of Content

Breakfast Cereals in Taiwan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Breakfast cereals are well aligned with lifestyle and health trends
New generation of consumers shaping breakfast cereal developments
Standard leads overall sales thanks to Quaker’s dominance in hot cereals
RECOVERY AND OPPORTUNITIES
Rising health-awareness and convenience trend to drive sales growth
Children’s breakfast cereals falling out of favour
Competition to intensify as consumption of breakfast cereals increases
CATEGORY DATA
Table 1 Sales of Breakfast Cereals by Category: Volume 2015-2020
Table 2 Sales of Breakfast Cereals by Category: Value 2015-2020
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2015-2020
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Breakfast Cereals: % Value 2016-2020
Table 6 LBN Brand Shares of Breakfast Cereals: % Value 2017-2020
Table 7 Distribution of Breakfast Cereals by Format: % Value 2015-2020
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2020-2025
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2020-2025
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2020-2025