Table of Content

Ready Meals in Turkey
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 to support continued growth of ready meals as consumers look for easy options to prepare at home
Availability of ready meals has increased thanks to investment in distribution
Advertisement and product launches boost shelf stable ready meals
RECOVERY AND OPPORTUNITIES
The turmoil of COVID-19 is expected to stabilise in 2021 as consumer return to their old buying habits
Frozen pizza will continue to lead sales in the category thanks to convenience
More expensive chilled ready meals set to grow thanks to perception of freshness
CATEGORY DATA
Table 1 Sales of Ready Meals by Category: Volume 2015-2020
Table 2 Sales of Ready Meals by Category: Value 2015-2020
Table 3 Sales of Ready Meals by Category: % Volume Growth 2015-2020
Table 4 Sales of Ready Meals by Category: % Value Growth 2015-2020
Table 5 Sales of Chilled Ready Meals by Ethnicity: % Value 2015-2020
Table 6 Sales of Frozen Ready Meals by Ethnicity: % Value 2015-2020
Table 7 NBO Company Shares of Ready Meals: % Value 2016-2020
Table 8 LBN Brand Shares of Ready Meals: % Value 2017-2020
Table 9 Distribution of Ready Meals by Format: % Value 2015-2020
Table 10 Forecast Sales of Ready Meals by Category: Volume 2020-2025
Table 11 Forecast Sales of Ready Meals by Category: Value 2020-2025
Table 12 Forecast Sales of Ready Meals by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Ready Meals by Category: % Value Growth 2020-2025