Table of Content

Wearable Electronics in Italy
Euromonitor International
September 2021

List Of Contents And Tables

WEARABLE ELECTRONICS IN ITALY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boosts consumer interest in health tracking features
Google takeover of Fitbit raises privacy concerns for some but does not impact its retail volume share
Health-monitoring features, brand loyalty and good looks help Apple maintain retail volume share
PROSPECTS AND OPPORTUNITIES
Low penetration rate leaves a lot of room for growth
Consumers will pay more attention to wearable electronics if doctors do
Social media sharing will become a more important feature
CATEGORY DATA
Table 1 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 2 Sales of Wearable Electronics by Category: Value 2016-2021
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
CONSUMER ELECTRONICS IN ITALY
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources