Table of Content

Consumer Health in Malaysia
Euromonitor International
September 2021

List Of Contents And Tables

CONSUMER HEALTH IN MALAYSIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 2 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2016-2021
Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rising popularity of home remedies sustained in 2021 due to the ongoing presence of COVID-19
Regular new product launches including those by local manufacturers increases competition for leading players
Diversification of products through innovative launches
PROSPECTS AND OPPORTUNITIES
Demand grows for convenience as well as products produced locally
Spike in e-commerce less relevant in analgesics due to immediate necessity
Product innovation increasingly adopted as a competitive marketing strategy particularly in topical analgesics/anaesthetic as lifestyles become more active again
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2016-2021
Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing public health measures to deal with COVID-19 also suppress the flu season leading to lower demand for cough, cold and flu (hay fever) remedies
Competition from dietary supplements
Emergence of local players, new product developments, product improvements and expansion of distribution networks
PROSPECTS AND OPPORTUNITIES
E-commerce develops over the forecast period as more companies make an entrance and offer a wide range of products
Wider development of herbal/traditional cough, cold and allergy (hay fever) range helps category achieve a greater share
Rising demand for more specialised types of home remedies as well as vitamins and dietary supplements
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Lifestyle changes stimulated by the pandemic create diverse effects across the category in 2021
Mushrooming in local player numbers and brands present in the category during 2021
E-commerce sees some gains as a result of lockdown, home seclusion and social distancing measures
PROSPECTS AND OPPORTUNITIES
Competition remains intense from digestive-related dietary supplements
Demand for convenience creates a surge in online shopping platforms and individual pack sizes as lifestyles become increasingly hectic once again
Demand rises for antacids while H2 blockers and motion sickness remedies are not popular in consumer health
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing heightened hygiene routines stimulate demand for dermatologicals
Growing number of new brands tap into the market
Domestic players remain competitive in dermatologicals, while high demand creates opportunities for private label
PROSPECTS AND OPPORTUNITIES
Steady growth for most categories of dermatologicals over the forecast period
E-commerce holds little attraction for players in dermatologicals while direct sellers experiences slow recovery from the pandemic
Growing demand for convenient application formats, while emerging use of sensitive skin care could reduce demand for dermatologicals
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2016-2021
Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2018-2021
Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
High COVID-19 death rate among smokers prompts many to quit the habit with quitters encouraged by government campaigns
International brands characterise the competitive landscape
Enhanced online purchase options boost distribution network expansion
PROSPECTS AND OPPORTUNITIES
Demand continues over the forecast period stimulated by government initiatives as well as growing product availability and medical consultations online
Gum and lozenges remain key NRT formats
E-cigarettes represent competition as “healthier” alternatives to traditional cigarettes
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2016-2021
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026
SLEEP AIDS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sleep aids strictly controlled in Malaysia
Alternative products stifle demand potential
PROSPECTS AND OPPORTUNITIES
Pessimistic outlook for sleep aids
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Increased exposure to digital devices elevates growth
Active new launches from international brands focus on multifunctional benefits
Eye Mo consolidates lead while bricks and mortar outlets remain the preferred distribution channels
PROSPECTS AND OPPORTUNITIES
Competition from eye health supplements increase over the forecast period
Surge in e-commerce sales over the forecast period
Eye care benefits from ongoing demand, new launches, especially in the gel format as well as new packaging formats
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2016-2021
Table 44 Sales of Eye Care by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Eye Care: % Value 2017-2021
Table 46 LBN Brand Shares of Eye Care: % Value 2018-2021
Table 47 Forecast Sales of Eye Care by Category: Value 2021-2026
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Sales slow slightly in 2021 thanks to ongoing COVID-19 restrictions
Internationals remain in the lead while bricks and mortar outlets are the preferred distribution channels
Emerging new formats in would care including focus on sensitivity
PROSPECTS AND OPPORTUNITIES
Despite growing sophistication in brands cost-concerns become more important which promotes private label
Marketing initiatives from various players remain important
Emerging brands attempt to differentiate with their new launches
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2016-2021
Table 50 Sales of Wound Care by Category: % Value Growth 2016-2021
Table 51 NBO Company Shares of Wound Care: % Value 2017-2021
Table 52 LBN Brand Shares of Wound Care: % Value 2018-2021
Table 53 Forecast Sales of Wound Care by Category: Value 2021-2026
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Immune-boosting considered a strong motivation factor in the intake of vitamins, especially single vitamin C
Strong performance of multivitamins as consumers require energy while multitasking working from home as well as home schooling
Vitamin D benefits from immune system-boosting claims, while private label gains strength
PROSPECTS AND OPPORTUNITIES
Vitamins targeting different benefits have a competitive advantage
E-commerce sales strengthen over the forecast period
Surge in popularity of private label products thanks to new product development and wider distribution and shelf allocation among retailers
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2016-2021
Table 56 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 57 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 58 NBO Company Shares of Vitamins: % Value 2017-2021
Table 59 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 60 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Ongoing changes to lifestyles since the pandemic create opportunities for industry players in various categories of dietary supplements in 2021
The performance of immune-boosting dietary supplements excels in 2021 due to the ongoing presence of COVID-19 in the country
Herbal/traditional dietary supplements grow in popularity in 2021
PROSPECTS AND OPPORTUNITIES
Holistic wellbeing and beauty-from-within dietary supplements
Personalisation as an emerging trend strengthens over the forecast period
E-commerce benefits from changing purchase patterns with habits formed during the pandemic proving sticky
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2016-2021
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
Table 64 Sales of Dietary Supplements by Positioning: % Value 2016-2021
Table 65 NBO Company Shares of Dietary Supplements: % Value 2017-2021
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
COVID-19 encourages consumers to lose weight, increasing demand
Direct sellers remains the outright leading distribution channel, while e-commerce is marginal
Category becomes more fragmented thanks to activity around new launches
PROSPECTS AND OPPORTUNITIES
Surge in weight management and wellbeing products from chemists/pharmacies pose competition to direct sellers
Growth potential for e-commerce over the forecast period
Raising consumer awareness of weight management and wellbeing serves as a growth opportunity
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Mixed impact on demand for sports nutrition as gyms reopen only to have to close again in 2021
Sports non-protein products benefits from new flavour launches
Strong surge in e-commerce channels as leading players adopt a multichannel approach
PROSPECTS AND OPPORTUNITIES
Category recovers as sporting activities resume over the forecast period
Category characterised by an increasing number of international players and a surge in e-commerce over the forecast period
Rising competitiveness from protein in packaged food range
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2016-2021
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
Table 77 NBO Company Shares of Sports Nutrition: % Value 2017-2021
Table 78 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Emergence of herbal/traditional products that support immune health
Holistic wellbeing improvements by herbal/traditional vitamins and dietary supplements
Active new launches in herbal/traditional cough and cold remedies while distribution remains largely unchanged
PROSPECTS AND OPPORTUNITIES
Significant room for herbal/traditional vitamins and dietary supplements to grow
Strong cultural influence fuels growth in herbal/traditional consumer health
Herbal/traditional tonics as immune booster
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2016-2021
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Parents invest in preventative strategies regarding children?s health
Lifestyle changes stimulate spike in demand for vitamins and dietary supplements
Growing diversity in innovative formats in paediatric consumer health in 2021
PROSPECTS AND OPPORTUNITIES
International brands focus on expanding paediatric vitamins and dietary supplements
Strong competitive advantage of local players in paediatric OTC while private label also grows in popularity
New products associate with popular vitamins and dietary supplements categories
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2016-2021
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
Table 89 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026