Table of Content

Mobile Phones in Germany
Euromonitor International
August 2024

List Of Contents And Tables

MOBILE PHONES IN GERMANY
KEY DATA FINDINGS
2024 DEVELOPMENTS
Growth for mobile phones due to reaching the end of the replacement cycle
Ranking remains unchanged, although Apple gains share on Samsung
Appliances and electronics specialists remains the main channel for smartphones, but retail e-commerce is growing
PROSPECTS AND OPPORTUNITIES
AI features and sustainability trend might influence smartphones in the forecast period
Germans value longevity and reliability in smartphones
Potential emergence of a reverse trend for feature phones
CATEGORY DATA
Table 1 Sales of Mobile Phones by Category: Volume 2019-2024
Table 2 Sales of Mobile Phones by Category: Value 2019-2024
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 4 Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2021-2024
Table 6 NBO Company Shares of Mobile Phones: % Volume 2020-2024
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2021-2024
Table 8 Distribution of Mobile Phones by Channel: % Volume 2019-2024
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2024-2029
Table 10 Forecast Sales of Mobile Phones by Category: Value 2024-2029
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2024-2029
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2024-2029
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2024-2029
CONSUMER ELECTRONICS IN GERMANY
EXECUTIVE SUMMARY
Consumer electronics in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2019-2024
Table 15 Sales of Consumer Electronics by Category: Value 2019-2024
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2020-2024
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2021-2024
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2024-2029
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2024-2029
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2024-2029
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources