Table of Content

Consumer Electronics in Germany
Euromonitor International
November 2021

List Of Contents And Tables

CONSUMER ELECTRONICS IN GERMANY
EXECUTIVE SUMMARY
Consumer electronics in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Computers and peripherals declines in 2021, after seeing a spike in 2020
The pandemic negatively affects the supply chain and printers declines
HP and Canon remain at the top
PROSPECTS AND OPPORTUNITIES
Cloud services set to pressurise traditional computers
Laptops likely to substitute tablets and desktops
Players in computers and peripherals will reassess their supply chains
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 16 Sales of Computers by Category: Business Volume 2016-2021
Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026
IN-CAR ENTERTAINMENT IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
OEM models do not really leave space for upgrading any longer
After-market products are increasingly obsolete
TomTom, Garmin and JVC Kenwood lead
PROSPECTS AND OPPORTUNITIES
Decline for in-car navigation due to alternatives
Car ownership will be less popular, impacting in-car entertainment
In-car entertainment might be dead, but could be reinvented
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026
HOME AUDIO AND CINEMA IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Home audio and cinema increasingly a niche category
More time at home fails to boost sales due to presence of substitutes
Sony, Pioneer and TPV remain at the top, with Sony continuing to invest
PROSPECTS AND OPPORTUNITIES
Connectivity appreciated by German consumers
Move towards targeting a niche consumer group
E-commerce will dominate home audio and cinema
CATEGORY DATA
Table 112 Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 113 Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 114 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 115 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Table 116 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
Table 117 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
Table 118 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
Table 119 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
Table 120 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
Table 121 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
Table 122 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026
HOME VIDEO IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Extra money saved encourages consumers to invest in high-end televisions
Category leaders remain innovative and justify their leading positions
Another pandemic wave could strongly affect productivity
PROSPECTS AND OPPORTUNITIES
Rise of OLED TVs to support home video sales
Video players set to see a strong decline as streaming services rise in popularity
Value over volume within televisions in Germany
CATEGORY DATA
Table 42 Sales of Home Video by Category: Volume 2016-2021
Table 43 Sales of Home Video by Category: Value 2016-2021
Table 44 Sales of Home Video by Category: % Volume Growth 2016-2021
Table 45 Sales of Home Video by Category: % Value Growth 2016-2021
Table 46 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
Table 47 NBO Company Shares of Home Video: % Volume 2017-2021
Table 48 LBN Brand Shares of Home Video: % Volume 2018-2021
Table 49 Distribution of Home Video by Channel: % Volume 2016-2021
Table 50 Forecast Sales of Home Video by Category: Volume 2021-2026
Table 51 Forecast Sales of Home Video by Category: Value 2021-2026
Table 52 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
Table 53 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
Table 54 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026
IMAGING DEVICES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Imaging devices shifts further towards becoming a niche category in 2021
Mirrorless cameras gain traction in a shrinking category
Traditional players adapt to new circumstances
PROSPECTS AND OPPORTUNITIES
Imaging devices will maintain decline due to competition from smartphones
New launches in camcorders might lead to a temporary boost
E-commerce growing, but slower than average
CATEGORY DATA
Table 55 Sales of Imaging Devices by Category: Volume 2016-2021
Table 56 Sales of Imaging Devices by Category: Value 2016-2021
Table 57 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
Table 58 Sales of Imaging Devices by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Imaging Devices: % Volume 2017-2021
Table 60 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
Table 61 Distribution of Imaging Devices by Channel: % Volume 2016-2021
Table 62 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
Table 63 Forecast Sales of Imaging Devices by Category: Value 2021-2026
Table 64 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
Table 65 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026
PORTABLE PLAYERS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
A declining category, except for wireless speakers
Wireless speakers remains an attractive category
Amazon and Google lead wireless speakers in Germany
PROSPECTS AND OPPORTUNITIES
Smartphones and tablets will continue to threaten most portable players categories
E-readers expected to decrease further due to move to multifunctional smartphones
Wireless speakers expected to increase further
CATEGORY DATA
Table 66 Sales of Portable Players by Category: Volume 2016-2021
Table 67 Sales of Portable Players by Category: Value 2016-2021
Table 68 Sales of Portable Players by Category: % Volume Growth 2016-2021
Table 69 Sales of Portable Players by Category: % Value Growth 2016-2021
Table 70 NBO Company Shares of Portable Players: % Volume 2017-2021
Table 71 LBN Brand Shares of Portable Players: % Volume 2017-2021
Table 72 Distribution of Portable Players by Channel: % Volume 2016-2021
Table 73 Forecast Sales of Portable Players by Category: Volume 2021-2026
Table 74 Forecast Sales of Portable Players by Category: Value 2021-2026
Table 75 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
Table 76 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026
MOBILE PHONES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Smartphones in Germany increasingly saturated and consolidates further
E-commerce maintains growth, but some consumers prefer specialist stores
Solid leaders, but newcomers on the rise
PROSPECTS AND OPPORTUNITIES
Mobile phones to see a slow decline over the forecast period
Smartphones are integral to daily life, but also less trendy due to sustainability trend
Digitalisation of purchases – online information to become ever more important
CATEGORY DATA
Table 77 Sales of Mobile Phones by Category: Volume 2016-2021
Table 78 Sales of Mobile Phones by Category: Value 2016-2021
Table 79 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 80 Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 81 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
Table 82 NBO Company Shares of Mobile Phones: % Volume 2017-2021
Table 83 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
Table 84 Distribution of Mobile Phones by Channel: % Volume 2017-2021
Table 85 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
Table 86 Forecast Sales of Mobile Phones by Category: Value 2021-2026
Table 87 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
Table 88 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
Table 89 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026
WEARABLE ELECTRONICS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wearable electronics has low penetration but a short replacement cycle in 2021
Analogue activity watches and smart wearables perform the best
Apple, Fitbit and Samsung lead wearable electronics
PROSPECTS AND OPPORTUNITIES
Digital activity watches and activity bands increasingly substituted
E-commerce will remain the main channel for wearable electronics in the future
Who can build the most trust?
CATEGORY DATA
Table 90 Sales of Wearable Electronics by Category: Volume 2016-2021
Table 91 Sales of Wearable Electronics by Category: Value 2016-2021
Table 92 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
Table 93 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
Table 94 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
Table 95 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
Table 96 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
Table 97 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
Table 98 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
Table 99 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
Table 100 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026
HEADPHONES IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Headphones on the rise
Wireless headbands as a status symbol in the new working world
Apple leads a high potential category
PROSPECTS AND OPPORTUNITIES
TWS earbuds will win the race in Germany
Headphones might induce a feel-good perception in the future
Will headphones become a true personal assistant?
CATEGORY DATA
Table 101 Sales of Headphones by Category: Volume 2016-2021
Table 102 Sales of Headphones by Category: Value 2016-2021
Table 103 Sales of Headphones by Category: % Volume Growth 2016-2021
Table 104 Sales of Headphones by Category: % Value Growth 2016-2021
Table 105 NBO Company Shares of Headphones: % Volume 2017-2021
Table 106 LBN Brand Shares of Headphones: % Volume 2018-2021
Table 107 Distribution of Headphones by Channel: % Volume 2016-2021
Table 108 Forecast Sales of Headphones by Category: Volume 2021-2026
Table 109 Forecast Sales of Headphones by Category: Value 2021-2026
Table 110 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
Table 111 Forecast Sales of Headphones by Category: % Value Growth 2021-2026