Table of Content
 
1. EXECUTIVE SUMMARY
Executive Summary
Top 10 Facts on Women as Customers
150 Million More Women in the Global Labor Force by 2025
Expected Reduction of 25% in Labor Participation Rate Gap by 2025
Female Economic Power will Outpace that of Leading Nations
Female Leadership Improves Corporate Performance
Female Leadership Improves Profits
Female Entrepreneurship—A Shifting Tide
Companies Can Continue to Increase Women in Management Roles
Understanding Women in Leadership
 
2. RESEARCH METHODOLOGY AND KEY DEFINITIONS
Research Methodology and Key Definitions
Research Methodology—From Macro to Micro
Research Methodology—From Macro to Micro (continued)
Methodology for this Study
Primary Corporate Data Methodology and Analysis Objectives
List of Definitions
 
3. WOMEN IN THE WORKFORCE
Women in the Workforce
Women in the Workforce
150 Million More Women in the Global Labor Force by 2025
Expected Reduction of 25% in Labor Participation Rate Gap by 2025
Women in the Company Workforce
Norway Leads the Global Gender Balance
China—The Diversity Leader in Asia
Italy Leads the Global Race in Closing the Gender Pay Gap
Retail Sector Leads Industries in Female Leadership Roles
Companies with the Highest Proportion of Female Leadership
Female Entrepreneurship—A Shifting Tide
CaseStudy—Europe to Foster Female Entrepreneurship
Case Study—Initiatives in Africa to Foster Female Entrepreneurship
Case Study—Female Entrepreneurs
Women’s Participation in the Part-time Labor Force
Female Representation in Functional Roles
Female Representation in Functional Roles (continued)
Purchasing Power of Women
Female Economic Power Will Outpace that of Leading Nations
 
4. THE VALUE OF INVESTING IN A FEMALE WORKFORCE
The Value of Investing in a Female Workforce
The Value of Investing in a Female Workforce
Performance Benefits of Female Leadership
Case Study—Women CEOs
More Women in Management Roles Results in Faster Profits
Companies from Female-empowered Countries Have Higher Profits
Industries with Higher Female Representation Have Higher Profits
Greater Numbers of Female Managers Can Lead to Increased Profits
Female Leadership Improves Profits
Female CEOs and Board Members Have Noted High Share Values
Countries with More Gender Equality Have Higher GDP Per Capita
 
5. INCREASING WOMEN IN SENIOR MANAGEMENT
Increasing Women in Senior Management
Increasing Women in Senior Management
Increasing Women in Senior Management (continued)
Increasing Women in Senior Management (continued)
Recruiting Men and Women on Equal Terms Improves Female Ratios
Women Friendly Corporate Culture Improves Company Performance
A Corporate Harassment-free Environment Improves Performance
Improved Occupational Equality Improves the Female Talent Pipeline
Increasing Female Senior Management Through Quotas
Case Study—Deutsche Telekom and Gender Quotas
Case Study—Japan Moves Towards Gender Equality in the Workplace
Case Study—Toyota’s Efforts Towards Workplace Gender Equality
Improving the Female Pay Gap
Family Leave Policies Increase Female Management Ratios
Corporate Training Helps Women Advance in Business
Case Study—Walmart’s Women's Leadership Development Program
Higher National Education Rates Improve Female Management Presence
Social Forces in Gender Equality Impact Female Management Ratios
Female Political Representation—Role Models
Company Highlights—Initiatives Increasing Women in Leadership
Company Highlights—Initiatives Increasing Women in Leadership (continued)
 
6. UNDERSTANDING WOMEN AS CORPORATE CUSTOMERS
Understanding Women as Corporate Customers
Understanding Women as Corporate Customers
Comparative Evaluation of Female Decision Making Process
Comparative Evaluation of Female Decision Making Characteristics
Comparative Evaluation of Female Management Styles
Women Are More Motivated By Life Goals
Women Lag in Negotiation Skills
Women Differ in the Ethical Frameworks They Employ
Case Study—Unique Approach of Garanti Bank to Women Entrepreneurs
Case Study—Orlando Magic Corporate Sales B2B Women Connection
Case Study—American Express OPEN’s Women’s Business Initiative
Case Study—Thomson Reuters Female-centric Marketing
 
7. CORPORATE RECOMMENDATIONS
Corporate Recommendations
Corporate Recommendations
Corporate Recommendations—Hiring
Corporate Recommendations—Corporate Culture
Corporate Recommendations—Compensation
Corporate Recommendations—Career Management
Corporate Recommendations—Family Leave
Corporate Recommendations
Corporate Recommendations (continued)
 
8. THE LAST WORD
The Last Word
A Post-Gender Economy
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