Key Companies & Market Share Insights

The podcasting market is fragmented, with numerous market players, such as audiovisual groups providing creative content and solo publishers creating native podcasts across several regional markets. The participants analyzed in this report are implied as the digital audio platforms offering content to the audiences. To grab a larger audience share, major media companies cooperate with artists and local publishers to produce original and authentic content.

For instance, in September 2022, iHeartMedia, Inc. partnered with Interval Presents, a podcast network by Warner Music Group. Both the companies made multi-year deal and will be co-producing a group of shows that range from limited-run series to ongoing weekly podcasts.

Moreover, the growing requirement to cater to global audiences with diverse linguistic backgrounds has resulted in a demand for the content in multiple languages. Major corporations are prioritizing product launches in order to extend their product portfolio. For instance, in May 2022, Spotify announced that the company is actively translating podcasts into different languages to cater to more audience in the industry. As per Spotify, certain formats, such as crime and daily horoscopes find listeners from all over the world. Some of the key players in global podcasting market include:

  • Amazon.com, Inc.
  • Apple, Inc.
  • iHeartMedia Inc.
  • Megaphone LLC
  • Pandora Media, LLC
  • Tune In, Inc.
  • Audacy, Inc.
  • Sound Cloud Limited
  • Spotify AB
  • Stitcher