Global revenues from location based services to reach $4.4bn in 2012

Tuesday 30 October 2012, Amsterdam

The extraordinary successes of apps like Foursquare provide a huge subscriber base for location based services, but this popularity has not yet reached its full potential. In an LTE age the LBS landscape is poised for explosion. This report reveals the opportunities that lie between 2012 and 2017 for all ecosystem members and new market entrants.

This report details current examples of successful location based applications and services, and analyses each one to reveal the most pertinent aspects of their success and how that service is monetised. Emerging uses that signal potential future opportunities for monetisation are also covered in detail, providing a holistic and timely overview of the market. Innovations in advertising and marketing also represent significant revenue potential and are forecasted from 2012-2017 in regional and global markets.

The author of Location Based Services 2012-2017: Monetising Opportunities and Challenges report commented that “Location Based Services are incredibly popular, but few companies have managed monetise this and turn this popularity into revenue. This report deals with the business models of some of the markets key players and also suggests a strategy for new market entrants to gain entry in to this potentially lucrative technology”.

The report contains 87 tables, charts, figures and graphs that add visual analysis in order to explain developing trends within the LBS market. This report provides forecasts for the period 2012-2017 in terms of value (US$) global revenues as well as detailed forecasts of subscriber numbers and mobile advertising revenue. In addition, 5 regional markets are forecast and analysed over the period 2012-2017. The forecasts and analysis are underpinned by extensive expert consultation. Transcripts of an original interview are included within the report with expert insight from Sense Networks.

The Location Based Services 2012-2017: Monetising Opportunities and Challenges report will be of value to current and future potential investors into the LTE space, as well as OEMs, operators and app developers who wish to gain an insight into the LBS market.