Mobile Operating System Sales to Reach 632.5m in 2012

Thursday 6 September 2012, Amsterdam

An analysis indicates that total mobile device (smartphones & tablets) operating system  sales will reach 632.5m by the end of 2012. With ever increasing proliferation of mobile device adoption by both business users and end-users in recent years, the demand for smartphones and tablets is at an all time high and is set to continue in demand and popularity over the next five years.

The thriving smartphone and tablet market offers a whole range of economic opportunities for mobile operating systems. There is an ever increasing demand for connected and portable multimedia devices, and these devices need an operating system in order to function. The multimedia aspect of operating systems means that a whole host of different services, from personal assistance, business related functionality, to accessible entertainment on the go such as games, video streaming, music and social networking, can be offered from a mobile device. The tablet has blurred the line between PC and mobile, which has been a significant positive step for players in the mobile OS competitive landscape.

The mobile operating systems market is therefore forecast to grow over the next five years, especially in the developing world as the market is still in its growth phase. This report features a detailed analysis of the mobile operating systems landscape from the perspective of infrastructure vendors and service providers, enterprises and end users. Key supplier strategies and business models are also related in order to provide a sound basis of understanding of the current market. The reader will also find SWOT analysis and the market drivers/restraints for the mobile operating system market and some specific analysis of key industry players.

The author of The Mobile Operating Systems Analysis 2012-2017: Who wins: Android vs. iOS vs. Windows? report commented that ‘The mobile OS market will be facing radical changes in the forthcoming years. The main issue is the fragmentation of OS’s and devices. The market is moving towards the eventual convergence of an OS that can be universally applied to all devices, smartphones, tablets and computers.

The report contains 161 tables, charts and graphs that add visual analysis in order to explain developing trends within the mobile operating systems market. This report provides forecasts for the period 2012-2017 in terms of sales for the global mobile devices by operating systems, as well as a breakdown for smartphone and tablet shipment by operating system. In addition, 5 regional mobile OS markets have been forecasted and analysed over the period 2012-2017. The report also provides profiles of 5 leading companies operating within the market, and includes an exclusive interview with a leading mobile application development company: Ebbex, providing expert insight alongside an analysis.

The report gives a holistic view of mobile operating systems market and its relevance to the mobile devices business, with a critical analysis of how key industry players can effectively leverage the market in order to get ahead of competition. The report looks at established, emerging and innovative market players, their different offerings and the current and future outlook of the mobile operating systems market on a global and regional level.