Curl Up With Trends & Developments in the Haircare Sector in Japan the Brand New Market Focus Report, Now on ASDReports

Tuesday 12 August 2014, Amsterdam

The new report now available on ASDReports, provides a smooth and shiny overview of the market, analyzing market data, consumer insight within the category, and identification of key growth opportunities. Highlighting innovative new product development that effectively targets the most pertinent consumer needs, this report offers strategic recommendations to capitalize on evolving consumer landscapes.

Get head and shoulders above the rest with this new report from Canadean, analyzing the Trends & Developments in the Haircare sector in Japan

The Difference:

• Tangle Free! – Clear key distributors analysis showcasing category performance within different channels.
• Hair today, gone tomorrow? – Value- volume analysis covering 2008-2018 on leading haircare products.
• No more tears! Exploration into the two main influences leading trends in the haircare sector in Japan.

Report Highlights:

The Haircare market in Japan is a well penetrated market, with Hair Colorants being the largest category. The high proportion of older consumers and mid-lifers in Japan is driving the consumption of Hair Colorants and anti-aging Haircare products which is likely to boost stagnating sales in the sector.

Individualism and Health are the key trends in the Japanese Haircare market, as consumers increasingly prefer Haircare products that reflect their personal style. While the rising use of hair colorants can be attributed to the aging population seeking to cover up graying hair, dying your hair is a also a key way for young consumers to express their individuality in a society where there is still strong pressure to conform to traditional fashion.
E-retail is one of the fastest growing distribution channels in Japan, driven by the high level of internet penetration.

Packaging plays a significant role in making products stand out on the self and influencing Haircare purchases. Rigid plastics is the most commonly used packaging type used by major selling categories, especially for hair colorants, conditioners and shampoos, primarily because of the low material cost, and easy to handle advantage over glass containers ,and safety of transport.