Wednesday 9 July 2014, Amsterdam
Report description overview:
The new report, now available on ASDReports, Kenya: Steady Growth Expected as Operator Dynamics Set to Change is part of a new report series of Africa and Middle East Country Intelligence Reports. offers a precise, incisive profile of Kenya’s mobile and fixed telecommunications markets based on comprehensive proprietary data and insights from our research in the Kenyan market. Published annually, this presentation-quality, executive-level report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile in addition to a review of key regulatory trends.
- This report offers a wealth of data on the telecom markets, with the mobile and fixed segments examined in detail.
- Gain access to a broad but detailed perspective will help operators, equipment vendors and other telecom industry players to succeed in the challenging telecommunications market in Kenya.
- The competitive landscape and the major players are given extra attention, enabling local players or prospective market entrants to gain the insight they need..
Accounting for 84% of telecom services revenue in Kenya, the top two operators are Safaricom and Airtel Kenya, whose core businesses are mobile operations. At the time of writing, both Orange and yuMobile are looking for new owners. Changes in ownership for both companies could have a significant impact on the structure of the market, as new owners are more likely to spend money on infrastructure and marketing.
Adoption of 3G networks in Kenya is at 16% of the mobile subscription base. The new report projects this will grow as operators continue to expand their networks. Although there has been a great deal of discussion concerning the rollout of LTE, so far none of the operators has been issued a license. The report expects the rollout of LTE to begin in 2015 and the total number of subscriptions to reach over 1million by 2018, which will be over 2% of total mobile subscriptions in Kenya.
Over the next five years, operators should seize opportunities to try and increase unique mobile user penetration in rural areas. Vendors should position themselves for the expected 3G network upgrade and the rollout of LTE over the next year or two.
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