Insight Report: Best Practice in the Reward Credit Card Sector

Wednesday 18 June 2014, Amsterdam

Report description overview:

The new Insight Report, now available on ASDReports, 'Best Practice in the Reward Credit Card Sector' offers a global snapshot of current market dynamics for reward credit cards and their future outlook. It provides case examples which highlight the successful implementation of best practices and strategies in key markets. By purchasing this report you will gain detailed insights into best practices and key strategies adopted by card issuers in key card markets, enabling you to make strategic decisions.

The difference:

• You will be able to quickly enhance your understanding of emerging trends and drivers to streamline product offerings.
• You will obtain insights into current and future sector dynamics for reward credit cards.
• Gain insights into market potential for reward credit cards in six key markets including comparative analysis of benefits and services offered by over 80 reward credit cards in key markets.

Additional report highlights:

Banks are increasingly using rewards and loyalty programs as a tool for maintaining relationships with top-end customers, as these relationships provide high potential for revenue generation. Financial institutions are putting forward premium experiences and offers to increase loyalty and develop deeper banking relationships.

To remain profitable, banks have been making changes to their strategies and operational models which includes finding the optimum mix of funding options and reward offerings to achieve greater levels of customer loyalty and profitability. Both issuers and card schemes are partnering with airlines, hotels and popular brands to offer merchant-funded rewards.

The strategy allows card issuers to improve the value of their reward credit cards without putting upward pressure on costs.

Consumers are traveling more than ever, and forecasts for outbound trips indicate that this trend will continue over the next five years in key economies. Consequently, card issuers and schemes offer credit cards that focus on travel benefits to increase customer retention and attract new customers. Travel credit card customers are often offered lounge access at airports, free or heavily discounted air tickets, preferential treatment at hotels and resorts, free valet parking, plus many more benefits.