Global WCMS Market 2014-2018

Monday 12 May 2014, Amsterdam

The new report recognizes the following companies as the key players in Global WCMS Market: Hewlett-Packard Co., OpenText Corp., Oracle Corp., SDL plc, Adobe Systems Inc., Ektron Inc., EMC Corp., IBM Corp., Microsoft Corp., Percussion Software Inc., Sitecore Inc.

Commenting on the report, an analyst said: “The emergence of SaaS-based WCMS solutions enables companies to increase their efficiency and reduce the cost of deploying valuable IT infrastructures. However, many companies are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for a WCMS offers pay-per-use with a one-time software set-up fee for maintenance, upgrades, and lifetime support. Many vendors in the market are beginning to offer solutions through the SaaS-based model to expand their services and to enter the new markets. In addition, web-based solutions are becoming increasingly popular, as they enable businesses to securely store, access, and maintain digital records more easily.”

According to the report, the growth of the Global WCMS market is driven by many factors, and one such major driver is the need to improve customer engagement. A WCMS not only manages digital content but also enhances the digital experiences of customers. To achieve this, vendors are enhancing solutions to help marketers expand their engagement with customers across multiple digital channels.

Further, the report states that one of the major challenges is the need to analyze published content on the web so that there is no inappropriate content, and a consistent tone is maintained.