Monday 12 May 2014, Amsterdam
The new report recognizes the following companies as the key players in Global Online Video Platform Market: Brightcove Inc., Kaltura Inc., Limelight Network Inc., Ooyala Inc., Doovle Ltd., KIT Digiatl Inc., LongTail Ad Solutions Inc., Mediacore, PermissionTV Inc., thePlatform for Media Inc., Unicorn Media Inc., VMIX Media Inc.
Commenting on the report, an analyst said: “The increased number of online forums has raised the demand for online video analytics. Several vendors in the Global Online Video Platform market provide analytics solutions that can keep a track of the number of views, video viewing rate, drop-off rates, and geographic distribution, in real time. These analytics solutions provide actionable insights that can be used by enterprises and video publishers to manage video content. Analytics serves as the backbone for interactive online and mobile videos. This enables enterprises to track marketing campaign performance up to the level of a single buyer. ”
According to the report, one of the major drivers that encourages advertisers, advertising agencies, media buying agencies, and publishers to take an interest in online video platforms is the increased demand for online videos. Online videos help brand marketers compete against each other and target a larger audience. They also help educational institutes drive distance learning programs.
Further, the report states that one of the major challenges in the market is the integration issue. Publishers are concerned with the integration of the online video platform with cell phones, desktop computers, and social media. They need to provide operational and customer support and an option for consumers to post issues faced during use.
ASDReports.com contact: S. Koomen
ASDReports.com / ASDMedia BV - Veemkade 356 - 1019HD Amsterdam - The Netherlands
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