Tourism growth in Austria will be driven by winter sports, business development initiatives and promotional efforts

Tuesday 27 August 2013, Amsterdam

Austria witnessed an increase in tourism activity over the last 5 years. The decline in international arrivals in 2009 was compensated by the increase in domestic tourism. The country is expected to witness an increase in the number of visitors, both domestic and international, as well as an increase in expenditure by tourists over the next few years. The key reasons for growth are improving economic conditions in the European region which accounts for the majority of international arrivals to Austria, tourism promotion activities undertaken by the Austria National Tourist Office (ANTO), increasing air capacity and an increase in demand for health-and-wellness tourism. The key tourism offerings are the country’s distinctive central location in Europe, winter sports activities, its cultural and historical heritage, museums and palaces across the country, and its serene landscapes.

Domestic, Inbound and Outbound Tourism values look to increase over the coming years
Environmental sustainability is given due importance in the development of tourism in Austria. The country was ranked sixth in the World Economic Forum’s Travel and tourism Competitiveness Index 2013 in terms of environmental sustainability. According to Eurostat, in terms of tourism intensity (defined as the number of nights spent by residents and non-residents in the country compared to the country’s population) the Alpine region in Austria is among the most attractive destinations in the EU-27.

Airport infrastructure to be improved in the near future
Demand for air travel increased over the last few years. Besides new airlines entering the Austrian aviation market, airport infrastructure in the country is also being improved to handle increased passenger traffic. An example of this is at the Vienna International Airport where there were plans to add an extra check in desk (completed June 2012), refurbish another (completed January 2013) and the addition of another runway (planned to be completed by 2020).

Developments in hotel infrastructure to boost tourism
The hotel industry performance is expected to improve over the next few years in line with the growth of inbound and domestic tourist volumes. Demand for accommodation will be met with the development of new establishments and the renovation and modernization of existing ones. For example, the US$100 million Vienna Motel One Hotel project at the central railway station, which is expected to be completed towards the end of 2014, will add 530 rooms to the hotel market space in Austria


This report offers:
•    In depth analysis and market overview of the Travel and Tourism market in Austria including market dynamics, key trends and issues and a SWOT analysis.
•    An insight into the performance outlook and key trends/issues of the three main tourism flows, domestic, inbound and outbound.
•    A segmented breakdown of the sectors within the Austrian Travel and Tourism market including airlines, hotels, car rental and travel intermediaries.
•    A look into an assortment of Austrian airlines, hotels, car rental companies and more including company overviews, services, history, employees, etc.

This will facilitate:
•    The increasing of your knowledge of the Travel and Tourism industry in Austria.
•    Your understanding of the key drivers and issues within this industry.
•    A clear understanding of market opportunities and entry strategies to gain or grow your market share in the Austrian Travel and Tourism market.
•    A greater understanding of the competitive landscape of the Austrian Travel and Tourism industry.