The Key Players in Global Bluetooth Speaker Market 2016-2020

Tuesday 19 July 2016, Amsterdam

The report, now available on ASDReports, recognizes the following companies as the key players in the global bluetooth speaker market:
Beats Electronics, Bose, Harman, Samsung, and Sony.

Other Prominent Vendors in the market are:
Altec Lansing, Avnera, Braven, Cambridge SoundWorks, Creative Technology, Denon Electronics, Jawbone, JBL, JVC Kenwood, LG Electronics, Logitech, Panasonic, Koninklijke Philips, Pioneer, Plantronics, Sennheiser, Sharp, Shure, Sonos, Supersonic, Voxx, and Yamaha.

Commenting on the report, an analyst said: “Growing popularity of multi-room streaming is a key trend in this market. The advent of networked audio means the removal of much of the efforts, expense, and time, as all the audio devices are wirelessly connected with technologies such as Bluetooth, Wi-Fi, or AirPlay. These technologies help separate a system’s physical and logical connections, which further means that a single network carries multiple channels, making it possible to make infrastructure changes relatively cheaply, quickly and inexpensively. The growing trend of maintaining speakers in all the rooms is expediting the growth of the Bluetooth speakers market.”

According to the report, wireless streaming of audio content is one of the major factors driving the sale of Bluetooth speakers globally. Modern devices like laptops, smartphones, and tablets are equipped with Wi-Fi and Bluetooth connectivity enabling impressive streaming of content, which is another driving factor supporting the growth of the bluetooth speaker market.

Further, the report states that the easy availability of counterfeit products is a major challenge faced by leading manufacturers. APAC is considered as the hub for counterfeit products. Consumers are attracted towards counterfeit products because of their popularity, easy availability, low cost, and resemblance to big brands. These attributes are likely to intensify the competition in the bluetooth speaker market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.