The Key Players in Global Deodorant Market 2016-2020

Tuesday 19 July 2016, Amsterdam

The report, now available on ASDReports, recognizes the following companies as the key players in the global deodorant market: Avon Products, Beiersdorf, Colgate-Palmolive, Henkel, P&G, and Unilever .

Other Prominent Vendors in the market are: Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L’Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom’s of Maine, TTK Healthcare, Verdan Sarl, Vini Group, and Yardley of London.

Commenting on the report, an analyst said: “A key trend which is boosting market growth is demand for organic and natural deodorant products. Deodorant products that are free from aluminum, alcohol, synthetic ingredients, and parabens are becoming increasingly popular in the market because of the rising demand for safe, natural, and organic products. They are specially designed for sensitive skin and they prevent body odor without causing any harmful effects to the skin. Arm & Hammer Essential Deodorant, Tom’s of Maine Natural Long Lasting Deodorant Stick, and Natural Aloe Vera Deodorant are popular natural deodorant products.”

According to the report, a key growth driver is increasing concern about hygiene among consumers. In order to avoid unpleasant smells, consumers use deodorants and antiperspirants. Deodorants help to get rid of body odor, whereas antiperspirants help stop or dry up perspiration. Deodorants help control the growth of the bacteria that causes bad smells, as well as mask the smell with help of a scented perfume present in the product formulation. There is an increasing need for deodorants and antiperspirants to protect consumers from sweating and body odor during and after sport activities.

Further, the report states that a major factor that could hamper market growth is the growing concerns related to toxicity of chemicals. The use of antiperspirants may impair the natural process of sweating, which regulates body temperature. Chemicals present in deodorants can also result in contact dermatitis, which causes skin rashes, pain, and irritation. To address this issue, deodorant vendors are now introducing organic deodorants made from natural ingredients

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.