Innovation Holds the Key to Success in the Global Health & Beauty Packaging Market

Wednesday 17 July 2013, Amsterdam

The retail value of the global packaged Health & Beauty market will reach US$XXX billion by 2017, according to a leading consumer specialist latest report: Innovation in Health & Beauty Packaging, 2013 – A Review of Recent Trends, Drivers and Issues in Global Health & Beauty Packaging. In order to take full advantage of this vast market potential, those involved the in Health & Beauty packaging sector must remain sensitive to consumer demand, and the relationship between this demand and packaging innovation.

Innovation Drivers in the Global Health & Beauty Packaging Market

Consumer Demands
Changing consumer demand remains one of the most critical drivers of innovation in Health & Beauty packaging. This includes both functionality and visual appeal, encompassing shelf appeal, visibility, confidence, convenience, freshness, safety, and more.

An example of innovation regarding a product’s visual appeal whilst remaining constrained by more practical demands can be seen in AquagirlCosmentics’ use of DuPont Surlyn 3D over-molding technology to create an attractive, premium look to its foundation containers, where the straight walls of the product housing are magnified for an impression of depth by the highly transparent over-molded outer layer; this premium look is finished off by the brand name’s being underneath the top layer.

Cost Reduction
Reducing the cost of packaging is likewise an ever-present core driver of packaging innovation: a fact that has been exacerbated in recent years as a result of the economic difficulties in North America and Europe, which has seen consumer spending slow, and become more selective.
One popular method of cost reduction is lightweighting. For example, the Brazilian cosmetics company Natura has developed a refills system in a bid to reduce costs.  

Legislation
Local legislations can have a significant impact on packaging design and innovation. Whilst the specific legal framework and laws differ wildly between individual countries, for Health & Beauty packaging the focus is predominantly focused on the safety of the product, pack and dispensing system, along with labeling requirements and environmental regulations.

For example, China has implemented legislation to promote sustainable packaging by limiting the permissible number of packaging layers, and has implemented measures to reduce pollution from manufacturing and increase recycling.

Sustainability
Improved environmental performance and the use of sustainable materials and systems is a further key underlying driver of innovation in packaging design and choice.

This can include:

• The use of recycled content instead of virgin materials, either wholly or partially
• The use of materials from renewable sources
• The recyclability of packaging
• The bio-degradability of the materials
• A reduction of the product’s carbon footprint

     
Logistics Efficiency
Logistics efficiency is a further factor driving innovation in the Health & Beauty packaging area. One example of the way in which simpler packaging processes can aid logistics, reduce costs and improve manufacturing efficiencies can be seen in the joint venture between Louvrette, Gaplast and MegaPlast, which has seen the development of an innovative airless system for the Prestige Jar. With a highly efficient top filling method, it becomes an easy and fast alternative in the airless jar market, and offers advantages such as maximum product protection, maximum range of applications, and the possibility of upside down usage.


This report is the result of an extensive research covering the Packaging industry. It offers in-depth analysis of:

• Future demand patterns and the types of innovations best placed to capitalize on opportunities in the Global Health & Beauty Packaging market.
• The relationship between consumer product demand and the dynamics between different packaging types.
• The key drivers behind recent market changes.
• Recent and future packaging innovations, identified across: rigid plastics, flexible packaging, paper & board, rigid metal, glass, closures, and labels and adhesives.
• Leading players in the packaging industry’s thoughts on the current and future state of the market.
  

This will facilitate:

• Clear identification of promising areas for future growth, both in terms of innovative products and lucrative geographies.
• Proper understanding of shifting market dynamics to ensure maximum sales.
• An insight into the complex picture of consumption’s variation between product categories.
• Explicit understanding of the relationship between key drivers of consumer demand in the Global Health & Beauty market and packaging innovations.