Female Fragrances to Lead the Way for the US Fragrance Market to 2017

Wednesday 17 July 2013, Amsterdam

Following a sharp drop in 2009 – precipitated by the global financial crisis – the United States’ Fragrances Market has shown steady growth, which leading consumer specialist forecasts will continue to 2017 in its new report: The Future of the Fragrances Market in the United States to 2017.

Between 2007 and 2012, Female Fragrances held the greatest market value, but Male Fragrances exhibited the most significant growth; over the next five years however, Female Fragrances are expected to show market leading growth and value.

This report is the result of an extensive market research covering the Fragrances Market in the United States. It offers:

• Authoritative and granular detail on the Fragrances market in the US, filling in gaps in marketers’ understanding of trends, and the components of change behind them.
• Data on volume and value changes, brand dynamics, and distribution trends.
• Detailed category coverage of three product segments: Female Fragrances, Male Fragrances, Unisex Fragrances.
• Detailed product sales segmentation for both volumes and values, including brand data and sales by distribution at the product category level.
• Future forecasts for the market.

This will facilitate:

• Identification of the market dynamics that account for Fragrances sales overall, and proper understanding of which categories and segments will show growth in the coming years.
• The confident updating marketers’ strategic and tactical plans.
• Clear understanding of your own, and your competitors’, position in the market, and the accurate identification of where to compete in the future.