Monday 9 May 2016, Amsterdam
The report, now available on ASDReports, "Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics, Automotive) & by Region - Global Forecast to 2021", the global market to grow from USD 28.63 Billion in 2016 to USD 98.85 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 28.1% during the forecast period. The mobile marketing market is growing rapidly because of the increasing number of mobile phone users, high internet speed, and increasing use of mobile web and mobile applications.“QR codes to grow at the highest CAGR”
The report segments the global market on the basis of solutions, user type, industry, and regions, along with providing an in-depth analysis and market size estimations. Solutions include mobile web, SMS, mobile emails, push notifications, MMS, in-app messages, QR codes, location-based marketing, and others. QR codes segment is expected to witness the highest growth rate among solutions as this form of offline advertisement is probably cheaper than using other online advertising.“APAC to be the largest revenue generator”
The report has been segmented by region: North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The APAC region is expected to continue being the largest revenue generator region for mobile marketing vendors for the next five years, followed by North America. Latin America is expected to be the fastest-growing region in the mobile marketing market during the forecast period. The market growth in developing regions can be attributed to the enhancements in network connectivity, increasing number of unique mobile subscribers, growing 3G and 4G network, and increasing awareness among enterprises.
Major vendors that offer mobile marketing solutions globally are SAP SE (Germany), IBM (New Yok), AT&T (Texas), Salesforce (California), Adobe Systems (California), Oracle (California), SAS (North Carolina), Mobivity Holdings (California), Salmat (Australia), and Vibes Media (Chicago). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the mobile marketing market.
The report provides insights on the mobile marketing market in various regions and industry verticals. The report aims at estimating the market size and future growth potential of this market across segments, such as solutions, user type, industry, and regions. Furthermore, the report also includes in-depth competitive analysis of the key players in the mobile marketing market, with their company profiles, SWOT analysis, recent developments, and key market strategies.
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