The Key Players in E-book Market in the US 2016-2020

Thursday 31 March 2016, Amsterdam

The report, now available on ASDReports, recognizes the following companies as the key players in the E-book Market in the US: Amazon, Apple, Barnes & Noble and Kobo.

Other Prominent Vendors in the market are: E-books.com, Harlequin.com, Google, Lulu, OmniLit, Smashwords, and Waterstones.

Commenting on the report, an analyst said: “The emerging trend of self-publishing is gaining popularity in the e-book market in the US owing to its advantages. Authors can approach vendors to get their books published and sold through online channels, instead of completely depending on traditional publishing houses. Such self-published titles tend to be priced much lower than mainstream titles. Therefore, the number of self-published books in the e-book market in the US is expected to increase because of the low prices these titles offer compared to mainstream titles.”

According to the report, the increased penetration of portable devices like smartphones, tablets, and e-readers in the US is one of the key drivers of the e-book market in the country. With increased Internet penetration and rapid technological advances, smartphones and tablets have become essential to mobile phone users in the country.

Further, the report states that content piracy is a significant risk factor for e-book publishers. The increased number of sites that host and supply pirated books is anticipated to adversely affect the growth of the e-book market in the US during the forecast period.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.