New Mobile Usage Plans report reveals, critical tariff pricing forecasts from 2013-2018

Friday 7 June 2013, Amsterdam

Global research specialist has today launched its Global Mobile Usage Plans 2013 -2018. MNO Pricing Strategies for Voice, Text and Data Tariffs report which analyses current and future pricing trends for mobile pricing plans worldwide.

The report analyses the increasingly important Pay Monthly (Post Paid or Contract) segment with price plans from mobile operators around the world analysed in a unique global survey. The survey includes MNO pricing plans from the five key geographical regions of Europe, North America, South America, the Asia Pacific and the Middle East & Africa (MEA).

The unique report analyses over 400 mobile operator Pay Monthly price plans available in 58 countries based on the offerings of over 100 MNOs worldwide. It ranks and categorises all of the price plans per region into High (Premium), Medium and Low (Entry) level segments for ease of comparison in and across each region.

Increasing the Smartphone penetration rate is key to driving the adoption of Pay Monthly pricing plans. The “integrated” price plan (with a bundle of Voice calls, Mobile Data & Texts) is being promoted by MNOs in Europe and other regions as Smartphone penetration levels rise.   And in Europe MNOs have also adopted “unlimited” usage plans as a means of preventing mobile users from moving away to substitute OTT services. By offering unlimited services the MNO is reducing the incentive for the user to adopt a free service, but at the cost of lowering the potential revenue growth.

The report finds that MNOs are seeking to reduce the cost of handset subsidy – where offered - by providing more transparent pricing, with some MNOs offering usage only plans without a handset subsidy. There is also a range of SIM only offers emerging which offer low cost price plans in order to attract both the existing Smartphone user and Pre Pay user at a low price point – with a 30 day contract duration.

A unique feature of the  Global Mobile Usage Plans 2013 -2018. MNO Pricing Strategies for Voice, Text and Data Tariffs report is the provision of a 5 year forecast for each price plan segment by geographical region.

Key facts about the report include–

• 176 pages
• 103 table & charts
• 58 countries surveyed with over 100 MNOs and 400 price plans included
• 5 year price plan (Low, Medium & High segment) forecast from 2013 to 2018 by 5 geographical regions (Europe, North America, South America, Asia Pacific & the Middle East & Africa)