Global tablet market to achieve revenues of $53.6 billion in 2013

Friday 3 May 2013, Amsterdam

The latest report examines the global tablet market with a focus on Apple and how rival companies in this space are devising strategies to try and steal market share from the current leading tablet manufacturer. This timely report is entitled Global Tablet Market Report 2013-2018: Will Apple Remain the Incumbent?

Since its release in 2010, Apple’s iPad has been a market leader in this new device category. Keen to mimic Apple’s success many companies from internet search giant Google to rival OEMs such as Samsung have launched their own tablets, however Apple still hold majority of the tablet market. Between 2011 and 2012 Apples market share slipped below 50% of the first time, suggesting that fierce competition from rivals may finally topple Apple’s stronghold.

Key amongst Apple’s new rivals are Microsoft who is simultaneously trying to capture market share from apple in both the smartphone and tablet spaces. By mimicking Apple’s supply chain model Microsoft are making a clear bid for dominance in the tablet market, but with insignificant sales and market share in 2013 will they have triumphed by 2018?

The report analyses 20 leading companies in the tablet space along with providing information on tablet demographics and consumer usage, and also provides information on vendor and operator strategies for succeeding in the tablet space.


The 138 page report contains 124 tables and charts that add visual analysis in order to explain key factors of the tablet market and the companies involved. The study provides global and regional statistics and forecasts for the period 2013-2018 in terms of revenues (US$) as well shipments, OS market share, and global top 5 manufacturer market shares. Shipments within each region are also broken down into the key price segments, high end, mid range and low cost to provide a high level of detail and granularity to the forecasts.

Further supporting data is included for tablet usage for user location, demographics, business use vs. personal use and usage times throughout the day. Tablet manufacturing pricing data is provided with a cost breakdown of low cost tablets and a cost breakdown of Apple iPad manufacturing costs vs. profit margin. Other supporting forecasts are also provided from 2013-2018 for mobile data traffic forecasts, tablet data traffic forecasts, tablet penetration rates in developing markets and a Samsung tablet shipments forecast

The Global Tablet Market Report 2013-2018: Will Apple Remain the Incumbent? report will be of value to current and future potential investors into the mobile telecoms sector, as well Advertisers, Device manufacturers, Enterprises, Marketers; Mobile network operators (MNO); Mobile virtual network operators (MVNO); OEMs; Software designers; Software vendors; UI designers.