[193 Pages Report] The Heat Pump Water Heater Market size was estimated at USD 2.14 billion in 2023 and expected to reach USD 2.28 billion in 2024, at a CAGR 6.63% to reach USD 3.36 billion by 2030.

A heat pump water heater, often referred to as a hybrid water heater, is an energy-efficient appliance designed to heat water for residential or commercial use. Unlike traditional water heaters that generate heat directly to warm the water, heat pump water heaters utilize electricity to transfer heat. This process is similar to the operations of refrigerators and air conditioners in reverse manner. The heat pump water heater utilizes heat from the surrounding air or the ground and then magnifies this heat before transferring it to the water stored in its tank. Increasing consumer demand for sustainable and cost-effective home appliances positions heat pump water heaters as an attractive product in today’s marketplace. Growing environmental awareness and government incentives for green technology adoption further attracted consumers towards adopting heat pump water heaters. Moreover, technological advancements enhance the performance and efficiency of heat pump water heaters, further bolstering the growth of the market. However, High initial installation costs compared to conventional water heaters and performance inefficiencies in colder climates may limit the market expansion. Nevertheless, incorporating smart technologies for better energy management and user control of heat pump water poses an opportunistic view. Moreover, integration with renewable energy sources, such as solar PV, to create hybrid systems is expected to bolster market growth further.

Type: Increasing popularity of air-to-water heat pump water heaters owing to efficiency and ease in installation and maintenance

The air-to-air heat pump water heater extracts heat from the surrounding air & transfers it to water in an enclosed tank. Typically, these systems are not as common for heating water due to their primary design for space heating and cooling. However, they can still heat water using excess or waste heat generated during air conditioning. This type of system might be integrated into HVAC units where it can provide hot water as a secondary benefit of the home’s temperature control system. Air-to-water heat pump water heaters are among the most popular heat pump systems. They absorb heat from outdoor air and heat water stored in a tank for domestic use. These systems are considered efficient because they use outside air, which is an abundant resource. These are relatively easy to install & maintain, making them a favorite in climates where the air temperature is moderate to warm throughout the year. Ground source heat pump water heaters involve a system of pipes buried underground through which a refrigerant or water flows, picking up heat from the ground. This heat is then compressed to a higher temperature and transferred to water in a storage tank. Ground-source heat pumps are highly efficient and provide consistent water heating regardless of air temperature, although the initial installation cost and landscape disruption can be significant. Hybrid heat pump water heaters combine the conventional electric storage water heater technology with heat extracted from the air. Depending on the hot water demand and efficiency desires, these systems can be switched between heat pump-only mode, conventional electric resistance heat mode, or a combination. Hybrid systems offer flexibility and cost savings, as the heat pump is used when the air temperature allows for efficient operation, and the conventional heating element can be used during peak demand times or when the air temperature is too low for effective heat pump operation.

Refrigerant Type: Increasing suitability of R744 refrigerant type owing to its non-toxic, non-flammable & no ODP nature

The performance, efficiency, and environmental impact of HPWHs are significantly influenced by the type of refrigerant used. R-407C is a hydrofluorocarbon (HFC) refrigerant widely used as a replacement for R-22 in air conditioning systems and heat pumps. It has been adopted for heat pump water heaters due to its relatively low environmental impact compared to other HFCs, particularly regarding ozone depletion potential (ODP), as it does not contain chlorine. R-410A is another HFC refrigerant commonly used in residential & commercial air conditioning, heat pump systems, and water heaters. It has zero ODP and a higher GWP of 2088, which raises concerns about its long-term sustainability due to climate change implications. R-410A offers superior thermodynamic properties, allowing for higher system efficiencies and operating pressures than other refrigerants, including R-22 or R-407C. R-744, better known as carbon dioxide (CO2), is a natural refrigerant with a GWP of 1, making it the most environmentally benign refrigerant. It is non-toxic, non-flammable, and has no ODP. R-744’s thermodynamic properties enable efficient heat pump operation at a wide range of temperatures, thus making it ideal for heat pump water heaters, especially in colder climates. However, R-744 systems operate at significantly higher pressures than conventional HFC systems, requiring specialized components and safety standards. Its use is part of a growing trend towards environmentally friendly refrigerants driven by international regulations and sustainability goals.

Rated Capacity: Increasing preferences for 20-30 kW capacity type heat pump water heaters owing to their efficiency and affordability

Heat pump water heaters with a rated capacity of up to 10 kW are typically designed for residential or small-scale applications. These units are well-suited for single-family homes or apartments, providing an efficient alternative to traditional electric or gas water heaters. Due to their smaller capacity, these systems are generally more affordable and can contribute to significant energy savings for homeowners. The 10-20 kW range of heat pump water heaters fills the gap between residential and light commercial needs. These systems are ideal for larger homes, small businesses, or multi-family residences. The higher capacity allows for managing greater hot water needs without sacrificing efficiency. The selection of a heat pump water heater within this rated capacity is often a balance between performance, energy savings, and installation costs. Heat pump water heaters in the 20-30 kW capacity bracket are primarily utilized in commercial settings such as hotels, hospitals, and medium-sized industrial facilities. These systems can provide continuous hot water for several simultaneous uses, making them a reliable choice for businesses. Commercial buyers may prioritize the longevity and efficiency of these systems, which can also influence their purchasing decisions. Moreover, with the shift towards sustainable practices, businesses might be incentivized to invest in these energy-efficient solutions. Heat pump water heaters with a rated capacity of 30 to 100 kW are often the go-to solutions for larger commercial and industrial applications. These heavy-duty units can cope with high hot water demands, suiting the needs of manufacturing processes, large hotel chains, or extensive heating systems. Although these systems comes with high initial investment cost, they offer long-term savings. They can facilitate a significant reduction in carbon footprint for businesses, which is critical for companies aiming to meet strict environmental regulations and sustainability goals. The highest capacity heat pump water heaters, ranging from 100 to 150 kW, cater to large-scale industrial use and district heating networks. These systems’ substantial hot water output makes them suitable for applications such as centralized heating in residential complexes, large-scale laundries, and extensive industrial operations.

End-User: Burgeoning demand from the commercial sector with utilization in hotels, restaurants, and other commercial settings

The commercial sector represents a significant portion of heat pump water heaters (HPWHs), as they are increasingly utilized in facilities such as hotels, restaurants, laundromats, nursing homes, and educational institutions, where the demand for hot water is substantial and consistent. HPWHs in the commercial setting offer cost savings over traditional water heating methods due to their energy efficiency, which can result in significantly lower operational costs. The ability to integrate with existing HVAC systems, as well as with renewable energy sources, further boosts the attractiveness of HPWHs for commercial applications. In the industrial sector, HPWHs are typically involved in processes needing large quantities of low- to medium-temperature hot water, such as in the food and beverage processing, pharmaceuticals, and paper and pulp industries. The high priority for energy conservation and sustainability in industrial operations is a key driving force for the integration of HPWHs as part of an effort to reduce carbon footprints and operational costs associated with heating. The residential sector forms the broadest base for the deployment of HPWHs. Energy efficiency initiatives, reduced greenhouse gas emissions, and cost savings are the primary factors driving residential interest and adoption of HPWH technology. Enhanced by rising energy prices, homeowners indicate a growing preference for HPWHs over conventional electric or gas water heaters.


Regional Insights

The heat pump water heater (HPWH) market in the Americas is experiencing significant growth, particularly in the United States and Canada, driven by increased environmental awareness, government incentives, and the need for energy-efficient residential and commercial solutions. Major economies are witnessing an uptick in adopting HPWH technology due to its long-term cost benefits and lower carbon footprint. Key trends in the region include advancements in hybrid heat pump technology, integration with smart home systems, and continued support through federal tax credits and rebates to further support the market growth across the region. Market players actively involved in consumer education and partnerships with local utilities to promote these systems further flourish the adoption of heat pump water heaters in many areas. The market for HPWHs in the EMEA region is diverse, with the European region showing significant growth in adoption rate. EU directives and national regulations focus on reducing greenhouse gas emissions, which have been pivotal in adopting energy-efficient technologies, including HPWHs. Moreover, the region benefits from various manufacturers offering heat pump water heaters of various sizes and capabilities, catering to different market segments. The market is emerging in the Middle East and Africa, with demand primarily driven by the construction boom and increasing energy prices. The harsh climatic conditions and water scarcity in certain areas also promote adopting efficient water heating solutions. The Asia Pacific region showcases rapid growth in the HPWH market due to increased construction activities, rising energy costs, and government initiatives toward energy conservation.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Heat Pump Water Heater Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Heat Pump Water Heater Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Heat Pump Water Heater Market, highlighting leading vendors and their innovative profiles. These include A. O. Smith Corporation, Ariston Thermo S.p.A, Bajaj Electricals Ltd, Bradford White Corporation, Carrier Global Corporation by Honeywell International Inc., Daikin Industries, Ltd., Fujitsu General Limited, Glen Dimplex Deutschland GmbH, Haier Group Corporation, Havells India Ltd, Johnson Controls International plc, LG Electronics Inc., Midea Group, Mitsubishi Heavy Industries, Ltd., NORITZ Corporation, Panasonic Holdings Corporation, Rheem Manufacturing Company, Rinnai Corporation, Samsung Electronics Co., Ltd., Stiebel Eltron, Inc., Trane Technologies Company, LLC, V-Guard Industries LTD., Vaillant Group International GmbH, Westinghouse Electric & Manufacturing Company, LLC, and Whirlpool Corporation.


Market Segmentation & Coverage

This research report categorizes the Heat Pump Water Heater Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Air-To-Air Heat Pump Water Heater
    • Air-To-Water Heat Pump Water Heater
    • Ground Source Heat Pump Water Heater
    • Hybrid Heat Pump Water Heater
    • Water Source Heat Pump Water Heater
  • Refrigerant Type
    • R407C
    • R410A
    • R744
  • Rated Capacity
    • 10-20 KW
    • 100-150 KW
    • 20-30 KW
    • 30-100 KW
    • UP TO 10 KW
  • Storage Tank Capacity
    • 500-1,000 Liters
    • Above 1,000 Liters
    • Upto 500 Liters
  • End-User
    • Commercial
    • Industrial
    • Residential

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom


The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Heat Pump Water Heater Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Heat Pump Water Heater Market?
  3. What are the technology trends and regulatory frameworks in the Heat Pump Water Heater Market?
  4. What is the market share of the leading vendors in the Heat Pump Water Heater Market?
  5. Which modes and strategic moves are suitable for entering the Heat Pump Water Heater Market?