[183 Pages Report] The Event Management as a Service Market size was estimated at USD 4.88 billion in 2023 and expected to reach USD 5.31 billion in 2024, at a CAGR 9.87% to reach USD 9.44 billion by 2030.
Event Management as a Service (EMaaS) includes the provision of a comprehensive suite of event-related services through a cloud-hosted platform, enabling clients to plan, execute, and analyze events effectively. EMaaS includes event registration, ticketing, logistics management, analytics, and marketing tools delivered on-demand to businesses and event organizers. EMaaS solutions are designed for various stakeholders in the event management ecosystem, including corporate event planners, marketing agencies, non-profit organizations, government bodies, and independent event coordinators. These services are tailored to meet the needs of both virtual and physical events, providing the flexibility to handle end-to-end event management tasks efficiently. Rising demand for streamlined event planning and management processes due to the global expansion of the corporate sector is driving the growth of the Event Management as a Service market. Additionally, the increasing popularity of virtual and hybrid events, accelerated by global health concerns, has propelled the demand for remote event management solutions. Integration with social media and marketing automation tools also promotes market expansion. Concerns over data security and privacy and the rising reliance on internet connectivity impede the growth of the market. Technological advancements in analytics and artificial intelligence (AI) for predictive analysis, personalized event experiences, and enhanced customer engagement strategies are expected to create opportunities for market growth.
Service Type: Growing demand for attendees management & engagement services to organize participant information and streamline registration
In the sphere of event management, attendees management & engagement pertain to strategies and tools used to organize participant information, streamline registrations, and check-in processes, and bolster participatory experience. This subcategory is essential for ensuring convenience, fostering interaction, and collecting critical feedback. Communication & logistics services ensure that information exchange between organizers, attendees, sponsors, and vendors is effective and event logistics are managed smoothly. This includes travel management, hotel booking, transportation, and scheduling. Large-scale events, in particular, require robust communication and logistic services for coordination and visitor satisfaction. Customizable solutions are popular among event planners with variable logistics requirements. Event catering services involve the provision of food and beverages tailored to the event’s theme, dietary preferences, and scale. This service is a critical determinant of guest satisfaction. Location rental involves sourcing and securing venues that align with the event’s objectives, audience size, and atmospheric requirements. Options range from conference centers to unique and unconventional spaces. Virtual/Hybrid event enablers cater to the technological aspect of running online and combined (virtual and in-person) events. They provide software and tools for streaming, virtual networking, and audience participation across different geographical locations. With the rise of distributed workforces and global audiences, the demand for virtual/hybrid event capabilities has increased. Enterprises depending on international participation prefer these enablers to bridge the physical distance.
Organization Size: Expanding usage of comprehensive and scalable solutions among large enterprises for managing a high volume of events
Large enterprises often host a wide array of events, including international conferences, large-scale trade shows, and corporate meetings. Their requirements are extensive due to the size and complexity of the events they organize, often needing highly robust, full-featured event management platforms that can handle a high volume of attendees and offer advanced functionalities, including multi-track event scheduling, comprehensive integration capabilities, data security, and dedicated customer support. SMEs, often operating with more limited resources compared to larger counterparts, prioritize cost-effectiveness and ease of use in their event management solutions. Their events range from small networking events and local trade shows to company off-sites and product launches. SMEs benefit from services that provide customizability and flexibility without requiring extensive time commitments or large teams to manage.
Event Type: Increasing significance of event management as a service for association events focused on content-rich sessions
Association events are primarily organized for members of a professional, industry, or trade organization to facilitate networking, professional development, and the sharing of best practices. Such events typically include conferences, seminars, workshops, and trade shows. The need-based preference for association events is often focused on content-rich sessions, extensive networking opportunities, and the availability of Continued Education (CE) credits, which are critical for maintaining professional certifications. Corporate events encompass a variety of function types, including internal meetings, conferences, executive retreats, incentive programs, and product launches. The need-based preference in the corporate sector is generally towards events that promote brand values, facilitate employee engagement, and provide opportunities for education and collaboration, as well as customer and stakeholder relationship building. Non-profit events serve the purpose of fundraising, awareness campaigns, advocacy, or volunteer recruitment. The preference for these events revolves around cost-effectiveness, community engagement, and maximizing donor participation and contributions. Events such as gala dinners, charity auctions, walks or runs, and benefit concerts are common in this segment.
End-use: Expanding the potential of Event Management as a Service across the corporate sector for managing conferences and seminars
Corporations use event management services for a variety of functions, including conferences, seminars, product launches, team-building activities, and annual general meetings. The need-based preferences in the corporate segment are focused on professionalism, attention to brand image, and ROI on events. Enterprises often require comprehensive services, including event planning, venue selection, travel arrangements, onsite management, and post-event analysis. The education sector utilizes event management services for academic conferences, symposiums, fundraising events, and alumni gatherings. Preferences here are centered around educational value, community engagement, and accessibility. Organizations in this segment look for services that include academic scheduling, speaker arrangements, technological support for virtual events, and engagement tracking. Entertainment events, such as concerts, festivals, award shows, and movie premieres, require event management services that can handle large-scale logistics, celebrity coordination, and audience experiences. The need-based preferences in this segment are highly focused on the wow factor, timely execution, and immersive event experiences. Sports event management encompasses local tournaments, national leagues, and international sporting events. Services demanded by this segment include athlete coordination, sports venue management, fan engagement, sponsorship acquisition, and media rights distribution. Preferences revolve around live event experience, safety protocols, and brand partnerships.
Regional Insights
The Americas region demonstrates significant traction in the Event Management as a Service market due to its massive entertainment industry and corporate event culture, which has customers with high demands for personalized and innovative event solutions. Trends show increasing utilization of technology, including Virtual Reality (VR) and Augmented Reality (AR) to enhance event experiences. The EU region showcases a diverse event management landscape, adapting to the cultural dynamics across different countries. A rich history in arts and music festivals, coupled with strong business conference traditions, underscores the need for sophisticated event management solutions. GDPR and data protection laws also influence service operations, emphasizing privacy in customer relations and digital event platforms. The Middle East shows an inclination towards luxury and large-scale events with significant investments in infrastructure development, especially in the UAE and Saudi Arabia. The region is also pivoting towards digital transformation, augmenting traditional event management practices. The Asia Pacific region, with its booming economies, features a rich tapestry of customer purchasing behavior within the event management realm. China’s market is defined by rapid digitalization and integration of e-commerce, whereas Japan prioritizes meticulous organization and innovative technological utilization in events, aligning with its broader cultural penchant for precision and technology.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Event Management as a Service Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Event Management as a Service Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Event Management as a Service Market, highlighting leading vendors and their innovative profiles. These include Attendify, Inc., Aventri, Inc., Bizzabo, Inc., Boomset, Inc., Certain, Inc., Cvent OnArrival, Inc., Cvent Social Tables, Inc., Cvent, Inc., DoubleDutch, Inc., Eventbrite, Inc., Eventcube, Ltd., EventsAIR Pty Ltd., Eventzilla, Inc., GEVME, Inc., InEvent, Inc., International Business Machines Corporation, MeetingPlay, LLC, Picatic, Inc., RegFox, LLC, Social Tables, Inc., Ticket Tailor, Ltd., Whova, Inc., XING Events GmbH, and Zoho Backstage, Inc..
Market Segmentation & Coverage
This research report categorizes the Event Management as a Service Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Service Type
- Attendees Management & Engagement
- Communication & Logistics
- Event Catering
- Location Rental
- Virtual/Hybrid Event Enabler
- Organization Size
- Large Enterprises
- Small & Medium Enterprises
- Event Type
- Association Events
- Corporate Events
- Non-Profit Events
- End-use
- Corporate
- Education
- Entertainment
- Sports
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Event Management as a Service Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Event Management as a Service Market?
- What are the technology trends and regulatory frameworks in the Event Management as a Service Market?
- What is the market share of the leading vendors in the Event Management as a Service Market?
- Which modes and strategic moves are suitable for entering the Event Management as a Service Market?
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