[199 Pages Report] The Lawn Mower Market size was estimated at USD 9.92 billion in 2023 and expected to reach USD 10.46 billion in 2024, at a CAGR 5.66% to reach USD 14.59 billion by 2030.
A lawn mower is an essential device designed to trim grass surfaces to a uniform height, ensuring a neat and manicured appearance. This machine operates through rotating blades, which can be propelled in various ways. Some models require manual pushing, where the motion of the wheels is mechanically linked to the blades, resulting in their rotation and the consequent cutting of the grass. Alternatively, there are electric lawn mowers, which depend on power from batteries or a direct connection to an electrical source. This diversity in operation methods caters to different user preferences and lawn maintenance needs, making lawn mowers a versatile tool for garden and landscape upkeep. The most advanced models use an internal combustion engine to power the blades and, in some cases, propel the mower. Lawn mowers are employed in both residential and commercial settings to manage and maintain garden, park, and landscape grass areas and ensure an aesthetically pleasing and healthy environment. The expansion of residential properties and growing interest in backyard gardening have increased the applications of lawn mowers. The increasing focus on landscaping services has further broadened the market scope. However, stringent emission standards associated with lawn mowers owing to increasing pollution may restrict the market growth. Nevertheless, the development of eco-friendly, electric, and battery-operated mowers to address environmental concerns is expected to provide an opportunistic view for market growth. Moreover, the integration of IoT and smart technology for enhanced functionality and convenience with the expansion of the robotic lawn mower segment with advanced navigation and safety features further adds to market expansion.
Product: High preferences for walk-behind mowers from small to medium-sized lawns
Riding mowers are equipped with a seat, allowing the operator to ride on the machine alongside mowing, catering to users with extensive lawn areas. They offer significant advantages in terms of reduced physical effort and time efficiency, particularly for lawns larger than half an acre. This category includes both standard riding mowers and zero-turn models, which differ in maneuverability and speed. Riding mowers are ideal for consumers seeking comfort and efficiency in lawn maintenance despite their higher initial investment compared to other mower types. Robotic mowers are a testament to the advancements in lawn care technology, providing an autonomous solution for lawn maintenance. These mowers operate within boundaries set by perimeter wires, navigating the lawn without direct human intervention. They are designed to handle various lawn sizes and can navigate complex landscapes with obstacles such as trees and flower beds. Robotic mowers appeal to tech-savvy consumers seeking for a convenient, environmentally friendly option that offers the benefit of scheduling mowing times and remote control via smartphone apps. Walk-behind mowers constitute the most common and widely accessible lawn mower type, suitable for small to medium-sized lawns. This category encompasses a range of models, including manual push mowers, self-propelled, and electric mowers, each offering distinct advantages based on lawn size and user preferences. Manual push mowers are economical and environmentally friendly, while self-propelled models reduce the physical effort required by automatically moving forward.
Level of Autonomy: Technological advancements in automated lawn mowers to enhance their navigation properties during landscaping application
Non-autonomous lawn mowers refer to traditional mowers that require human intervention for operation. These models range from push mowers, which rely on physical exertion, to self-propelled variants that assist the operator by powering the mower’s movement, thereby reducing the effort needed to maneuver it. The demand for professional landscaping services remains high for these models, owing to their durability and precision in varied terrain. Additionally, autonomous lawn mowers refer to robotic mowers that operate with minimal to no human intervention. They are equipped with various sensors and GPS technology to navigate and maintain lawn areas autonomously. These mowers can be programmed for specific schedules and return to their charging stations independently.
Propulsion Type: Preference for electric lawn mowers due to their sustainable operability in lawn care
Electric lawn mowers are gaining popularity due to their environmental friendliness and lower operational costs. They are powered by rechargeable batteries or a direct connection to electrical outlets. Electric mowers are generally quieter, produce zero emissions during operation, and require less maintenance than their internal combustion counterparts. Internal combustion engine-type lawn mowers provide powerful performance and versatility. They primarily run on gasoline, making them capable of easily handling larger areas and tougher mowing tasks. Hybrid lawn mowers combine the features of internal combustion engines with electric propulsion. These mowers use a gasoline engine to generate electricity, which powers an electric motor driving the mower’s blades. This technology aims to offer the power and range of gas mowers with improved efficiency and reduced emissions. Hybrid models are suitable for a wide range of lawn sizes and types, providing a balance between performance and environmental impact.
Distribution Channel: Extensive availability of lawn mowers through eCommerce platform
Traditional retail outlets remain a cornerstone of distribution, providing customers with the valuable opportunity of firsthand product evaluation, receiving expert guidance, and obtaining immediate customer service directly within physical storefronts. This channel particularly appeals to those searching for high-end or specialized mowing equipment, offering a sense of reliability and the pleasure of instant acquisition. Moreover, the rise of online sales channels is favored for their convenience, expansive product range, and generally more competitive pricing. eCommerce platforms, direct purchases from manufacturers’ websites, and digital marketplaces have expanded the reach to a wider audience, introducing the advantage of seamless, contact-free transactions.
End Use: Proliferation of lawn mowers in commercial settings from landscaping companies, municipal bodies, and sports complexes
Vendors of lawn mowers need to initiate innovative and impactful strategies to mitigate the adverse effects on their operations and hold a competitive advantage in the face of rising inflation. Vendors can streamline production and seek cost-effective materials without compromising quality. Vendors can leverage economies of scale, negotiate better terms with suppliers, or consider alternative materials that lower the cost of production. Additionally, lean manufacturing techniques can help eliminate waste, thus reducing production costs. Adjusting pricing strategies by considering tiered pricing models, where different product versions are offered at various price points to cater to a varied number of customers, can be useful. Vendors can focus on developing new features that enhance product efficiency, user-friendliness, or environmental sustainability to justify a premium pricing strategy and cater to the evolving needs of consumers. Building a resilient supply chain by diversifying suppliers, investing in supply chain analytics for better foresight and planning, and adopting just-in-time inventory practices can help vendors reduce holding costs.
Regional Insights
The lawn mower market in the Americas, especially in the United States and Canada, shows a robust demand driven by a combination of residential landscaping needs and commercial landscaping services. A key trend in the region is the increasing preference for eco-friendly, electric, and smart lawn mowers due to rising environmental awareness among consumers. Moreover, the region exhibits a strong inclination towards robotic lawn mowers, supported by the presence of leading manufacturers and technology firms investing in smart lawn care solutions. Factors such as the size of yards, climate conditions, and the value placed on landscaping aesthetics significantly influence market preferences and behavior in the Americas. The lawn mower market in the EMEA region depicts diverse range dynamics due to the varying climates and economic conditions across countries. Europe leads within this region, with a high demand for both traditional and robotic lawn mowers spurred by a strong gardening culture. Western European countries, in particular, showcase a rapid adoption of robotic lawn mowers. The Middle East and Africa have a growing market, primarily driven by increasing investments in green spaces and public parks in urban areas. The Asia-Pacific shows an opportunistic landscape for lawn mower owing to increasing urbanization and the development of residential estates that incorporate lawns and gardens as key features. Additionally, there’s a growing awareness and adoption of smart gardening equipment in countries with strong technological infrastructure, such as Japan and South Korea.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Lawn Mower Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Lawn Mower Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Lawn Mower Market, highlighting leading vendors and their innovative profiles. These include AGCO Corporation, AL-KO GmbH, Alfred K?rcher SE & Co. KG, Altoz Inc., AriensCo, Bad Boy Mowers, Caterpillar Inc., Chervon Holdings Limited, Deere & Company, Doosan Corporation, Greenworks Tools, Honda Motor Co., Ltd., Husqvarna AB, iRobot Corporation, Jacobsen by Textron Inc., Kingdom Technologies Ltd., Kubota Corporation, LASTEC LLC, Makita Corporation, Mamibot Manufacturing USA Inc., Positec Tool Corporation, Robert Bosch GmbH, RYOBI Limited by Techtronic Industries Co. Ltd., SCAG Power Equipment by Metalcraft of Mayville, Inc., Stanley Black & Decker, Inc., Stiga C S.? r.l., STIHL HOLDING AG & CO. KG, Swardman s.r.o., Swisher Inc., The Toro Company, Yamabiko Corporation, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage
This research report categorizes the Lawn Mower Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Product
- Riding Mower
- Robotic Mower
- Walk-Behind Mower
- Level of Autonomy
- Autonomous
- Non-Autonomous
- Propulsion Type
- Electric
- Hybrid
- Internal Combustion Engine Type
- Distribution Channel
- Online Channel
- Retail Channel
- End-Use
- Commercial
- Residential
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Lawn Mower Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Lawn Mower Market?
- What are the technology trends and regulatory frameworks in the Lawn Mower Market?
- What is the market share of the leading vendors in the Lawn Mower Market?
- Which modes and strategic moves are suitable for entering the Lawn Mower Market?
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