[184 Pages Report] The Endpoint Security Market size was estimated at USD 27.75 billion in 2023 and expected to reach USD 30.74 billion in 2024, at a CAGR 11.34% to reach USD 58.88 billion by 2030.

Endpoint security solutions safeguard desktops, laptops, and mobile devices from cybersecurity threats including malware, ransomware, phishing attacks, and advanced persistent threats (APTs). The exponential increase in cyber threats and sophisticated cyber-attacks targeting endpoint devices have significantly fueled the demand for robust endpoint security solutions. Heightened regulatory requirements across various industries regarding data protection and privacy have necessitated the adoption of endpoint security measures. The emerging trend of Bring Your Own Device (BYOD) policies and remote work has expanded the endpoints network, demanding enhanced security solutions to protect against vulnerabilities outside the traditional office perimeter. However, small and medium-sized enterprises (SMEs) often face limitations in terms of budget and expertise to deploy state-of-the-art endpoint security solutions. Integration of endpoint security solutions with existing IT infrastructure without compromising system performance remains a challenge for many organizations. Moreover, ongoing research into AI and ML could significantly enhance the ability of endpoint security solutions to predict, detect, and respond to threats in real-time. Exploring the application of blockchain technology for securing endpoints can offer a decentralized approach to cyber defense, providing transparency and tamper-proof security measures.

Enforcement Point: Advanced Endpoint Security Strategies for Mobile, POS, and IT Infrastructure to Secure the Digital Frontier

Endpoint Security solutions are preferred in mobile device security for organizations adopting remote working or Bring Your Own Device (BYOD) policies, necessitating advanced protection against malware, phishing, and network-based attacks. POS terminals are critical in retail and hospitality, processing countless daily transactions. Security solutions tailored for POS systems aim to protect customer data and transaction information, mitigating the risk of data breaches and fraud. Servers, whether on-premise or cloud-based, are the backbone of organizational IT infrastructures, storing sensitive data and running critical applications. Workstations, as primary tools used by end-users within organizations, are prime targets for cyber-attacks and are essential for maintaining operational integrity and ensuring data privacy.

Deployment: Increasing Preference for On-Cloud Deployment due to Scalability and Cost Effectiveness

Cloud-based endpoint security allows businesses to protect their devices and networks without installing extensive hardware or manually managing software updates and patches. Organizations prioritizing scalability, ease of deployment, and lower upfront costs prefer cloud-based solutions. Enterprises that require complete control over their data prefer on-premise solutions, often due to regulatory compliance or unique security needs. The on-premise model is preferred by finance, healthcare, and government organizations where data sensitivity and compliance requirements are paramount.


Regional Insights

In the Americas region, the United States stands as a colossal market for endpoint security, driven by stringent regulatory frameworks, a sophisticated tech landscape, and heightened awareness about cybersecurity threats. The trend towards remote work and BYOD (Bring Your Own Device) policies have further accentuated the demand for dynamic and scalable security solutions in the Americas region. The EU’s robust regulatory environment, epitomized by the General Data Protection Regulation (GDPR) has a critical role in shaping the endpoint security market. Companies across EU member states are ramping up their cybersecurity defenses to comply with GDPR mandates, pushing the demand for endpoint security. The MEA region is rapidly evolving as a significant market for endpoint security, largely due to the rising adoption of digital technologies and rising awareness of cyber threats. The Asia Pacific region is witnessing explosive growth in the endpoint security market, spurred by digitalization across sectors, including manufacturing, retail, and IT. China’s massive industrial base and its initiatives towards cybersecurity improvement, such as the Cybersecurity Law, offer a vast market for endpoint security solutions. Similarly, Japan’s well-established tech industry and India’s burgeoning IT sector, combined with increasing cyber threats, are significant contributors to the regional demand in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Endpoint Security Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Endpoint Security Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Endpoint Security Market, highlighting leading vendors and their innovative profiles. These include Accenture PLC, Avast Software s.r.o., BeyondTrust Corporation, Cisco Systems, Inc., CrowdStrike, Inc., Cylance, Inc., Cylance, Inc. by BlackBerry Limited, ESET, spol. s r.o., F-Secure by WithSecure, Forcepoint LLC, Fortinet, Inc, Gen Digital Inc., Heimdal Security A/S, Intel Corporation, International Business Machines Corporation, Ivanti Software, Inc., Kaspersky Lab, Microsoft Corporation, Morphisec Ltd., Palo Alto Networks, Inc., Quest Software Inc., S.C. BITDEFENDER S.R.L., SentinelOne, Inc., Sophos Ltd., Trend Micro Incorporated, Webroot, Inc., Webroot, Inc. by Open Text Corporation, WithSecure Corporation, and Xcitium, Inc..


Market Segmentation & Coverage

This research report categorizes the Endpoint Security Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Component
    • Anti-Spyware or Anti-Malware
    • Antivirus
    • Endpoint Application Control
    • Endpoint Device Control
    • Firewall
    • Intrusion Prevention
  • Enforcement Point
    • Mobile Device
    • Point of Sale Terminal
    • Server
    • Workstation
  • Solution
    • Endpoint Detection & Response
    • Endpoint Protection Platform
  • Services
    • Integration & Implementation
    • Support & Maintenance
    • Training & Consulting
  • Deployment
    • On-Cloud
    • On-Premise
  • Industry
    • Aerospace & Defense
    • Automotive & Transportation
    • Banking, Financial Services & Insurance
    • Building, Construction & Real Estate
    • Consumer Goods & Retail
    • Education
    • Energy & Utilities
    • Government & Public Sector
    • Healthcare & Life Sciences
    • Information Technology
    • Manufacturing
    • Media & Entertainment
    • Telecommunication
    • Travel & Hospitality

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom


The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Endpoint Security Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Endpoint Security Market?
  3. What are the technology trends and regulatory frameworks in the Endpoint Security Market?
  4. What is the market share of the leading vendors in the Endpoint Security Market?
  5. Which modes and strategic moves are suitable for entering the Endpoint Security Market?