[184 Pages Report] The Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024, at a CAGR 16.13% to reach USD 38.22 billion by 2030.
Personalized nutrition is an approach to dietary planning and nutrition management that tailors dietary recommendations to individuals by considering their unique genetic makeup, lifestyle, dietary preferences, and health goals. Personalized nutrition offers multiple benefits, including weight management and improved metabolic health. Personalized nutrition leads to effective dietary interventions and better overall health outcomes by focusing on the unique requirements of individuals. The increasing awareness and inclination of people worldwide toward their health, wellness, and nutrition and the rising incidences of genetic testing and DNA analysis are driving the growth of the personalized nutrition market. However, the high costs associated with personalized nutrition products hinder their adoption. The growing ecosystem of startups benefiting from the rising preference for online personalized nutrition services presents favorable prospects for the personalized nutrition market growth, indicating a new era in dietary management and nutrition care.
Measurement Type: Large-scale use of active measurements owing to their flexibility and adaptability to everyday life
Active measurement in personalized nutrition involves the direct involvement of individuals in apprehending and reporting their dietary intakes, physical activity levels, and other health-related parameters. The active measurement approach often leverages mobile apps and wearable devices that enable users to input data on their eating habits, exercise routines, and sleep patterns. The primary advantage of active measurements is the real-time, detailed insight they provide, allowing for a highly personalized dietary and nutritional analysis. Standard measurement uses established, often clinically validated, protocols and instruments to assess nutritional status, dietary intake, and health metrics. Standard measurement offers a more objective and standardized method of collecting data, thereby potentially reducing the preferences associated with self-reported information.
Application: Rising adoption of disease-based personalized nutrition to mitigate disease risk and manage symptoms
Disease-based personalized nutrition specifically targets nutritional needs based on individual health conditions and involves using tailored nutritional supplements or dietary regimens to manage or relieve symptoms associated with specific diseases. Health professionals, including dietitians and nutritionists, often formulate these personalized plans after a detailed assessment of the patient’s health status, dietary preferences, and lifestyle factors. Standard personalized nutrition is a generalized approach to tailoring diet plans according to individuals’ unique nutritional needs, lifestyles, preferences, and health goals without focusing on specific diseases. Standard personalized nutrition primarily considers age, weight, height, activity level, food preferences, and potential sensitivities or intolerances. Standard personalized nutrition aims to optimize well-being, prevent nutritional deficiencies, and support a healthy lifestyle. It suits a broad audience looking to maintain or improve their health through tailored dietary guidance.
Distribution Channel: High emphasis on online pharmacies and e-commerce due to the convenience and accessibility offered
Online pharmacies and eCommerce offer convenience and availability of a wide range of products. Increased consumer trust in online shopping, combined with the ability of online pharmacies and eCommerce platforms to offer detailed product information and targeted marketing strategies, has significantly contributed to the increased adoption of online pharmacies and eCommerce platforms. Online channels facilitate direct-to-consumer delivery models, particularly advantageous for personalized nutrition solutions tailored to individual needs. Retail pharmacies serve as accessible points for consumers seeking health and wellness solutions and benefit from established trust and the option for quick product purchases. Specialty stores provide a curated selection of high-quality products aligned with the latest health trends and nutritional science. Specialty stores offer a knowledgeable shopping experience, with staff frequently trained to provide detailed product insights and personalized recommendations. Supermarkets and hypermarkets offer a convenient option for consumers to integrate personalized nutrition products into their regular shopping routines, presenting a unique opportunity for personalized nutrition products manufacturers to introduce regular customers to customized health solutions.
End-Use: Prominence of personalized nutrition in wellness & fitness centers to achieve optimal health and fitness outcomes
Wellness and fitness centers increasingly include personalized nutrition in their service, which aims to provide a holistic approach to health and wellness. These centers offer customized nutrition plans that complement physical training regimens, thereby maximizing the effectiveness of the fitness programs. In hospitals and clinics, personalized nutrition enhances patient care through tailor-made dietary plans. Hospitals and clinics can provide individualized nutrition advice that optimally supports the patient’s recovery and long-term health by leveraging genetic, metabolic, and lifestyle data. The direct-to-consumer model in personalized nutrition allows for seamless integration into treatment plans, improving patient outcomes, adhering to specific health conditions, and potentially reducing healthcare costs by targeting preventive measures more accurately. The direct-to-consumer approach enables wellness and fitness centers to engage with clients more personally and effectively, fostering a supportive environment for achieving wellness and fitness objectives.
Regional Insights
In the Americas, the growth of the personalized nutrition market is driven by a rising focus on health and wellness, increasing prevalence of lifestyle diseases, and enhanced accessibility to digital health technologies and genetic testing, fostering a need for custom nutrition solutions. Technological advancements such as AI and ML are enhancing the precision of personalized nutrition plans, making them more effective and appealing to people worldwide. The market in the APAC region is expanding owing to rapid urbanization, heightened health awareness, and technological advancements. Southeast Asian countries are emerging as favorable markets due to increased health consciousness and digital usage. The EMEA region is experiencing a surge in the personalized nutrition market, attributed to increased health awareness, technological advancements, and a growing incidence of chronic diseases. Europe has advanced nutrigenomics and digital health platforms, particularly in the UK. The Middle East, particularly the UAE and Saudi Arabia, shows growth in the consumption of personalized nutrition driven by health initiatives. Although in nascent stages, Africa presents valuable prospects propelled by urbanization, rising internet penetration, and an expanding middle class.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Personalized Nutrition Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personalized Nutrition Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, Balchem Corporation, BASF SE, Bayer AG, Baze Labs, Inc., DayTwo Inc, DNAlysis Biotechnology, Elo Health, Inc., Flor? by Sun Genomics, Fonterra Co-Operative Group Limited, Gainful Inc., Glanbia PLC, Habit LLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Nestl? S.A., Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Viome Life Sciences, Inc., and Zinzino AB.
Market Segmentation & Coverage
This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Measurement Type
- Active Measurement
- Standard Measurement
- Application
- Indication-based
- Standard Supplements
- Distribution Channel
- Online pharmacies & e-Commerce Site
- Retail Pharmacies
- Specialty Stores
- Supermarkets/Hypermarkets
- End-Use
- Direct-to-Consumer
- Hospitals & Clinics
- Wellness & Fitness Centers
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Personalized Nutrition Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personalized Nutrition Market?
- What are the technology trends and regulatory frameworks in the Personalized Nutrition Market?
- What is the market share of the leading vendors in the Personalized Nutrition Market?
- Which modes and strategic moves are suitable for entering the Personalized Nutrition Market?
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