[190 Pages Report] The Infant Nutrition Market size was estimated at USD 92.07 billion in 2023 and expected to reach USD 98.15 billion in 2024, at a CAGR 6.70% to reach USD 145.04 billion by 2030.

The infant nutrition market comprises products and services to fulfill the nutritional needs of babies aged 0-12 months, including breast milk substitutes, complementary foods, and specialty nutrition items. This market targets various developmental stages, such as newborns, infants, and toddlers, catering to hospitals, maternity care centers, nurseries, childcare facilities, and households. Increasing awareness of infant nutrition’s importance, a rise in working mothers seeking convenient breastfeeding alternatives, and advancements in food technologies producing innovative formulations tailored to infants’ needs are increasing the demand for infant nutrition market. However, stringent regulations and food safety concerns are hampering the growth of the infant nutrition market. Furthermore, growing interest in plant-based diets and demand for organic baby food products are expected to create lucrative opportunities for the infant nutrition market.

Type: Ability of infant food products to cater to nutritional requirements of babies and infants

Baby food includes a wide range of products such as cereals, purees, snacks, and finger foods tailored to meet the nutritional requirements of infants while ensuring the transition from a milk-based diet to solid foods. Baby food consisting of dried and prepared baby food is nutritious and offers convenience to working mothers. Infant formulas refer to foods specially designed to cater to the nutritional requirements of babies and infants less than 12 months of age. Infant milk formula is a milk-based or plant-based substitute for breast milk containing essential nutrients required in the first six months of life, specifically formulated to mimic human milk’s composition. Follow-on formula is suitable from 6 months, whereas growing-up milk is suitable from 1 year.

Form: Availability of liquid and solid food products for diverse requirements of mother and infant

Liquid infant nutrition includes breast milk, infant formula, and ready-to-feed (RTF) products. Working mothers or mothers choosing not to breastfeed their babies use liquid infant nutrition to ensure adequate nutrition for their babies. Solid infant nutrition refers to foods specifically designed for infants transitioning from a liquid diet to solid foods, typically starting around six months of age. This includes purees, cereals, and finger foods that help babies develop the necessary chewing and swallowing skills. Liquid nutrition is typically designed for newborns up until six months old, whereas solid infant nutrition is introduced once the child has shown signs of readiness for complementary feeding.

Distribution: Increase in consumer buying of infant products through diverse distribution channels

Convenience stores serve as an efficient solution for parents looking to purchase infant nutrition products in small quantities or during emergencies. Hypermarkets and supermarkets are the most common distribution channels for infant nutrition products due to their widespread accessibility and extensive product offerings catering to diverse consumer needs. The rise of e-commerce has made online stores an increasingly popular choice for purchasing infant nutrition products due to the convenience of home delivery and the availability of a diverse range of infant and baby products from various manufacturers. Online shopping eliminates geographical constraints, making it possible to access products from regional or international brands not available in local stores. Retail pharmacies serve as a trusted source for parents seeking specialized or therapeutic infant nutrition products prescribed by healthcare professionals.

Regional Insights

Consumers in the Americas, specifically the United States and Canada, increasingly seek organic, non-GMO, and allergen-free infant nutrition products due to increasing parents’ concerns for their infants’ health and development. Europe emphasizes stringent regulations on product labeling, safety standards, and ingredient transparency. In many Middle Eastern and African countries, there is considerable concern about infant nutrition due to high rates of undernutrition among children under five years old. International organizations such as UNICEF support local governments in reducing malnutrition through public-private partnerships with manufacturers of fortified complementary foods designed for infants aged 6-23 months. The Asia Pacific region represents significant markets for infant nutrition fueled by large populations with growing middle-class segments in China, Japan, and India. The Chinese market has experienced rapid growth following the lifting of the one-child policy, leading to increased demand for high-quality imported infant formulas. Japanese consumers prioritize premium, locally sourced ingredients with a focus on safety.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Infant Nutrition Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Infant Nutrition Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Infant Nutrition Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories Inc., Arla Foods, Asahi Group Holdings, Ltd., Aspen Pharmacare Holdings Limited, Ausnutria B.V., Baby Gourmet Foods Inc., Beingmate Baby & Child Food Co., Ltd., Bellamy’s Australia Limited, Campbell Soup Company, Dana Dairy Group, Danone S.A., Ella’s Kitchen (Brands) Limited, Glanbia PLC, Gujarat Cooperative Milk Marketing Federation Ltd., Heilongjiang Feihe Dairy Co., Ltd., HiPP GmbH & Co. Vertrieb KG, Kewpie Corporation, Meiji Holdings Co., Ltd., Morinaga Milk Industry Co., Ltd., Nestl? S.A., Perrigo Company PLC, Pfizer, Inc., Reckitt Benckiser Group PLC, Royal FrieslandCampina N.V., Synutra Inc., The Hain Celestial Group, Inc., and The Kraft Heinz Company.

Market Segmentation & Coverage

This research report categorizes the Infant Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Type
    • Baby Food
      • Dried Baby Food
      • Prepared Baby Food
    • Infant Formula
      • Follow-On Milk Formula
      • Growing Up Milk Formula
      • Infant Milk Formula
      • Specialty Baby Milk Formula
  • Form
    • Liquid
    • Solid
  • Distribution Channel
    • Convenience Store
    • Hypermarket &Supermarket
    • Online Store
    • Retail Pharmacy

  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

  1. Market Penetration: It presents comprehensive information on the market provided by key players.
  2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
  3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
  4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
  5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast of the Infant Nutrition Market?
  2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Infant Nutrition Market?
  3. What are the technology trends and regulatory frameworks in the Infant Nutrition Market?
  4. What is the market share of the leading vendors in the Infant Nutrition Market?
  5. Which modes and strategic moves are suitable for entering the Infant Nutrition Market?