[189 Pages Report] The Dietary Supplements Market size was estimated at USD 105.13 billion in 2023 and expected to reach USD 111.94 billion in 2024, at a CAGR 6.60% to reach USD 164.48 billion by 2030.
Dietary supplements are consumed to supplement the diet and contain dietary ingredients, including vitamins, minerals, herbs, or other botanical extracts. The primary purpose of dietary supplements is to provide nutrients that may not be consumed in adequate quantities in a person’s diet. The demand for dietary supplements is increasing due to growing awareness of health and wellness, a growing elderly population, and the need to adopt a more holistic approach to healthcare. Moreover, the surging incidences of chronic diseases and the recognition of certain deficiencies linked to lifestyle and dietary habits further propel the consumption of dietary supplements. However, the prevalence of counterfeit products and the volatility of raw material costs may adversely impact the consumption of dietary supplements. Moreover, the proliferation of eCommerce has provided a substantial opportunity to the dietary supplements market, offering consumers convenient access to a broad spectrum of products.
Function: Significant use to maintain bone & joint health
Dietary supplements with anti-cancer benefits are designed to provide antioxidants, vitamins, and minerals that may reduce the risk of cancer development. These supplements include compounds such as vitamin D, selenium, and certain polyphenols, which are studied for their potential to modulate cell-cycle progression and induce apoptosis in cancerous cells. Supplements targeting bone and joint health contain vital nutrients such as calcium, vitamin D, and magnesium, essential for maintaining bone density and joint function. Glucosamine, chondroitin, and omega-3 fatty acids are commonly found in these supplements and may alleviate symptoms related to conditions such as osteoarthritis and reduce the risk of fractures. For cardiac health, dietary supplements are formulated with omega-3 fatty acids, coenzyme Q10, fiber, and plant sterols. These ingredients help manage cholesterol levels and blood pressure and reduce inflammation, crucial factors in maintaining heart health and preventing cardiovascular diseases. Individuals with diabetes may benefit from supplements that aid in blood sugar regulation. Ingredients such as chromium, magnesium, and alpha-lipoic acid enhance insulin sensitivity and glucose metabolism. Dietary fibers also significantly manage postprandial glycemic response, a concern for those closely monitoring blood glucose levels. Energy and weight management supplements contain a blend of B vitamins, caffeine, green tea extract, and conjugated linoleic acid (CLA). These components help increase metabolic rate, promote lipid oxidation, and provide a sustained energy release, which is essential for individuals engaged in weight loss or management programs. Probiotics, prebiotics, and digestive enzymes comprise the backbone of gastrointestinal health supplements. They support a balanced gut microbiota, enhance nutrient absorption, and maintain gut barrier integrity. These factors are essential for overall digestive health and can prevent or alleviate symptoms of disorders, including irritable bowel syndrome (IBS) and leaky gut syndrome. General health supplements are broad-spectrum multivitamins and minerals that serve as a nutritional safety net for the general population. They ensure the intake of essential nutrients to support metabolic processes and mitigate the risk of nutrient deficiencies, particularly for individuals with dietary restrictions or increased nutritional needs. Dietary supplements that boost immunity contain vitamins C, E, zinc, and elderberry. These are pivotal in strengthening the body’s natural defense mechanisms against pathogens. Regular intake may augment immune response and confer resilience against infections and diseases.
Formulation: Increasing penetration of dietary supplement tablets
Capsules are a popular form of dietary supplement consisting of powders or pellets encased in a gelatinous shell. The two-piece design of hard-shelled capsules allows for easy swallowing and aids in masking the taste and odor of their contents. They offer a convenient way to consume standardized doses and enable the combination of multiple ingredients. Liquid formulations are favored for their ease of ingestion and fast absorption. They are ideal for those with difficulty swallowing pills or requiring dosage flexibility. Liquids can be formulated as solutions, suspensions, or emulsions and often come with flavorings to enhance palatability. Their absorption rate is generally higher than solid forms, potentially leading to a quicker onset of effects. Powder supplements are versatile and can be mixed with liquids or incorporated into foods for consumption. They allow for customizable dosing and are suitable for large doses that are impractical in pill form. Powders can be cost-effective and have a longer shelf life owing to their low moisture content, although they may be less convenient for on-the-go use. Softgels are a form of encapsulation that contains a liquid or oil-based supplement within a soft gelatin shell. They offer a seamless and airtight method to deliver fats and oil-soluble nutrients, which may increase the bioavailability of certain ingredients. Tablets are a compact, durable dietary supplement that compresses ingredients under high pressure. Tablets can be engineered to release their contents slowly over time or rapidly for immediate absorption. Tablets can accommodate a variety of shapes and sizes, are cost-effective to produce in large quantities, and have an extended shelf life.
Distribution: Growing availability of dietary supplements on online channels
The online channel has become increasingly popular for purchasing dietary supplements due to the convenience it offers consumers. This channel is characterized by the ability to shop 24/7, access a wide range of products, and often more competitive pricing than brick-and-mortar stores. Online marketplaces, eCommerce platforms, and the websites of dietary supplement manufacturers are crucial components of the online channel. Pharmacy and drug stores are traditional and trusted retail outlets for dietary supplements. These stores generally feature products intended to support health, often positioning items near prescription medication or healthcare products to target consumers seeking medical or wellness improvements. Supermarkets and hypermarkets represent one of the largest distribution channels for dietary supplements. They offer convenience for consumers who prefer buying health supplements while grocery shopping. The key benefit of this channel is its massive footfall and the ability to attract a broad consumer demographic. Products in supermarkets and hypermarkets are often positioned for mass-market appeal, and packaging and pricing strategies are critical to capturing attention in a competitive retail space.
End User: Extensive demand for dietary supplements for elderly population
Adult consumers form the most extensive user base for dietary supplements. This group is characterized by the need to maintain overall health, enhance performance, and prevent age-related deficiencies and chronic diseases. Adults seek supplements for general wellness benefits, energy boosts, and weight management. For children and infants, the emphasis is on supporting growth and development. Parents and guardians seek products that support immunity, cognitive development, and bone health. The geriatric population gravitates towards dietary supplements to mitigate age-related declines and to manage various health conditions. Nutritional needs for the elderly include calcium, Vitamin D, B vitamins, and antioxidants. There is also a growing interest in supplements that support joint health, cognitive function, and cardiovascular health. Pregnant women represent a specialized, health-conscious market segment. Nutritional supplements are sought to support fetal development and address increased nutrient needs during pregnancy. Core supplements for this group include prenatal vitamins, folic acid, iron, calcium, and DHA.
Regional Insights
The dietary supplement market is growing in the Americas, mainly attributed to higher health awareness and income levels, particularly in the United States and Canada. A diverse range of supplements catering to different health needs, such as vitamins, minerals, botanicals, enzymes, and proteins, can be found in specialty health stores, supermarkets, and online platforms in the Americas. Europe’s dietary supplement market is characterized by a robust regulatory framework enforced by the European Food Safety Authority (EFSA), focusing on consumer safety and product efficacy. The EMEA region shows a high demand for supplements promoting general well-being alongside specialty niches such as sports nutrition. The Asia-Pacific region is burgeoning for dietary supplement growth, encouraged by rising disposable incomes, urbanization, and increased health awareness, especially in China, Japan, and India. Traditional herbal and botanical products, alongside modern supplement varieties, are mainly in APAC. Moreover, cultural inclinations toward preventive healthcare contribute to the robust market prospects in the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Dietary Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Dietary Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Dietary Supplements Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, American Health, Amway Corporation, Archer-Daniels-Midland Company, ARKOPHARMA Laboratories, Company Limited, Bayer AG, Biomedical Research Laboratories, LLC, DuPont de Nemours, Inc., Dymatize Enterprises LLC, FANCL Corporation, Glanbia PLC, GlaxoSmithKline PLC, Herbalife Nutrition Ltd., Himalaya Wellness Company, Nature’s Sunshine Products, Inc., Nestl? S.A, Nutraceutical International Corporation, NutraScience Labs, Otsuka Holdings Co. Ltd., Pfizer Inc., Pragati Biocare Pvt. Ltd.,, Procter & Gamble Health Limited, Pure Encapsulations, LLC., Sabinsa Corporation, Sanofi S.A., Suntory Group, Taisho Pharmaceutical Co., Ltd., and UST Corp..
Market Segmentation & Coverage
This research report categorizes the Dietary Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Function
- Anti-cancer
- Bone & Joint Health
- Cardiac Health
- Diabetes
- Energy & Weight Management
- Gastrointestinal Health
- General Health
- Immunity
- Product
- Calcium
- Combination Dietary Supplement
- Eye Health Supplement
- Fish Oil & Omega Fatty Acid
- Ginseng
- Herbal Supplement
- Mineral
- Probiotic
- Protein
- Vitamin
- Formulation
- Capsules
- Liquid
- Powder
- Softgels
- Tablets
- Distribution
- Online Channel
- Pharmacy & Drug Store
- Supermarket & Hypermarket
- End User
- Adult
- Children & Infant
- Geriatric
- Pregnant Women
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Dietary Supplements Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Dietary Supplements Market?
- What are the technology trends and regulatory frameworks in the Dietary Supplements Market?
- What is the market share of the leading vendors in the Dietary Supplements Market?
- Which modes and strategic moves are suitable for entering the Dietary Supplements Market?
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