[187 Pages Report] The Personalized Retail Nutrition & Wellness Market size was estimated at USD 10.96 billion in 2023 and expected to reach USD 12.37 billion in 2024, at a CAGR 15.30% to reach USD 29.70 billion by 2030.
Personalized retail nutrition & wellness is an emerging sector within the retail space that aims to tailor nutritional and health products and services to individual consumer needs. Leveraging data analytics, genomics, and health technology, this approach customizes recommendations for dietary supplements, functional foods, fitness plans, and wellness programs. Growing health awareness, the prevalence of lifestyle diseases, and consumer demand for tailor-made products contribute to its growing use. However, concerns about the privacy and security of personal health data and the cost of personalized services impact their adoption among individuals. Industry players can invest in secure data protection measures, offer tiered pricing for broader accessibility, and advocate for a more holistic approach to public health to address these restraints. The developments in AI and machine learning are expected to further refine the customization of retail nutrition & wellness. The integration of wearable technology and real-time health monitoring will likely enhance personalized product offerings. Furthermore, partnerships between personalized nutrition companies and larger retail and healthcare organizations can broaden the reach and efficacy of personalized wellness programs, potentially transforming the landscape of preventative healthcare and consumer products.
Ingredient: Introduction of advanced formulations of vitamins to meet the daily nutritional needs of an individual
Amino acids are a type of protein and play a crucial role in muscle repair, neurotransmitter function, and immune system support. Consumers with active lifestyles, vegetarians, and people with specific metabolic conditions may have an increased need for certain amino acids. Carotenoids, such as beta-carotene, lycopene, and lutein, are antioxidants that support eye health and cardiovascular function and have potential anti-cancer properties. Dietary fibers are crucial for digestive health, weight management, and blood sugar regulation. Products enriched with fibers are sought after by diabetics, individuals with digestive issues, and those looking to improve satiety in weight loss diets. Enzymes such as lactase, protease, and amylase aid in the digestion of lactose, proteins, and carbohydrates, respectively. They are essential for people with digestive enzyme deficiencies or food intolerances. Omega-3, omega-6, and omega-9 fatty acids are vital for brain health, reducing inflammation, and maintaining heart health. Consumers concerned with cardiovascular risks and cognitive decline are particularly interested in fatty acid supplementation. Essential minerals, including calcium, magnesium, and iron, are key for bone health, energy production, and oxygen transport, respectively. Prebiotics and probiotics help to maintain a healthy gut microbiome, supporting immune function and digestive health. Those with gastrointestinal conditions, antibiotic use, and individuals seeking to enhance their digestive health are the main consumers. Proteins are essential macronutrients required for tissue repair, hormonal production, and enzymes. Personalized protein supplements are popular among athletes, bodybuilders, and those on plant-based diets. Vitamins are vital for maintaining health and preventing diseases. Different demographic groups, such as the elderly, pregnant women, and children, may be particularly in need of specific vitamins.
Application: Rising adoption of personalized nutrition by women to maintain healthy gut and hormonal health
Personalized nutrition and wellness for children is aimed at fostering growth and development and preventing future health issues. Products and services for children often prioritize natural ingredients and mild flavors and are tailored for different growth stages. Parents and guardians are increasingly seeking personalized supplement regimens and dietary plans that can adapt to their child’s development and changing needs. The female segment of personalized retail nutrition and wellness focuses on dietary supplements, personalized fitness plans, and wellness programs that cater to women’s specific nutritional needs, hormonal balances, fertility, pregnancy, postnatal care, and age-related concerns, including menopause. Personalized nutrition and wellness for men often concentrate on muscle building, energy support, hair loss prevention, and managing conditions such as prostate health. Men’s personalization typically involves higher protein content, focus on athletic performance, and supplements that support testosterone levels. Convenience and scientifically proven benefits are key priorities.
Regional Insights
In the Americas, personalized retail nutrition and wellness have seen substantial growth, particularly in North America, due to heightened consumer awareness and technological advancements. The presence of major companies and startups in this space spurs significant production, innovation, and stiff competition. Companies in the Americas often focus on direct-to-consumer models with advanced data analytics to tailor individual wellness programs. The use of personalized nutrition in APAC is increasing as consumers begin to recognize the benefits of tailored nutrition, supported by rising incomes and a growing middle class. Production in the region is bolstered by investments in biotechnology and local manufacturing, aiming to bridge traditional holistic wellness approaches with modern personalization techniques. The EMEA region shows a more regulated approach to the use and production of personalized nutrition and wellness products. The use in EMEA benefits from a generally higher level of consumer trust in medical-grade products and services, reflecting a preference for evidence-based personalization, often supported by partnerships with healthcare providers. Production must adhere to stringent EU regulations, ensuring high safety and quality standards. Companies in EMEA typically focus on incremental innovation and scientific research to differentiate their products, while strategic collaborations and data protection compliance are key in this diverse market.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Personalized Retail Nutrition & Wellness Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personalized Retail Nutrition & Wellness Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Personalized Retail Nutrition & Wellness Market, highlighting leading vendors and their innovative profiles. These include Advanced Orthomolecular Research, Amway Corporation, Archer Daniels Midland Company, Bactolac Pharmaceuticals, Inc., BASF SE, Bayer AG, Cargill, Incorporated, Danone S.A., Dymatize Enterprises LLC, E.I.D. - Parry (India) Limited, FANCL Corporation, General Mills, Inc., Glanbia PLC, GlaxoSmithKline PLC, Herbalife International of America, Inc., Himalaya Wellness Company, Innophos Holdings, Inc., International Flavors & Fragrances Inc., Koninklijke DSM N.V., Mars, Incorporated, Matsun Nutrition, Nestl? S.A., Nutraceutical International Corporation, Oriflame Holding AG, Otsuka Holdings Co. Ltd., Pfizer, Inc., Prenetics Global Limited, Reckitt Benckiser Group PLC, Savor Health, Suntory Holdings Limited, The Amino Company, LLC, The Procter & Gamble Company, and Viome Life Sciences, Inc..
Market Segmentation & Coverage
This research report categorizes the Personalized Retail Nutrition & Wellness Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Ingredient
- Amino Acids
- Carotenoids
- Dietary Fibers
- Enzymes
- Fatty Acids
- Minerals
- Prebiotics & Probiotics
- Proteins
- Vitamins
- Type
- Dietary Supplements & Nutraceuticals
- Functional Foods
- Traditional Botanicals
- Recommendation
- Continuous Recommendation
- Fixed Recommendation
- Repeat Recommendation
- Form
- Capsule
- Liquide
- Powder
- Tablet
- Application
- Children
- Female
- Male
- Distribution
- Direct-to-Consumer
- Hospitals & Clinics
- Institutions
- Pharmacies
- Wellness & Fitness Centers
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Personalized Retail Nutrition & Wellness Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personalized Retail Nutrition & Wellness Market?
- What are the technology trends and regulatory frameworks in the Personalized Retail Nutrition & Wellness Market?
- What is the market share of the leading vendors in the Personalized Retail Nutrition & Wellness Market?
- Which modes and strategic moves are suitable for entering the Personalized Retail Nutrition & Wellness Market?
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