Market Overview
The global manuka honey market reached US$ 546 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 838 million by 2030. The market is expected to exhibit a CAGR of 5.5% during the forecast period 2023-2030.
Makuna honey serves as a typical cell reinforcement that is rich in phenolic acids and flavonoids and is also utilized in the creation of supplements like fructose, minerals, nutrients, dust and proteins. Manuka honey-based treatments have the potential to improve host-biomaterial fusion, lessen scar tissue formation at the site of implantation, and lessen patient discomfort associated with biomaterial implantation. Hence, the feasible use of manuka honey ought to assist in the manuka honey market growth.
Manuka honey can also be used in a wide range of applications, including food, cosmetics, and personal care. Manuka honey is also a rich source of vitamins, minerals, amino acids, and nutrients that aid in nourishing and regenerating the skin. It is used to manufacture cosmetic products including lotions, creams, foundations, mascara and other cosmetics, which has been a significant factor in manuka honey market growth.

Market Dynamics
The Manuka Honey Market is Growing as a Result of Rising Demand for Manuka Honey Due to its Health Benefits.
The numerous health advantages of manuka honey, including its ability to speed up wound healing, enhance digestion, soothe sore throats, prevent gastric ulcers, and treat acne. Because of the advantages linked with manuka honey, more people are buying it, which boosts the manuka honey market growth during the forecast period of 2023-2030.
For instance, natural honey sales climbed from 2.38 USD billion to 2.65 USD billion between 2020 and 2021, according to the top exporters in the globe. Therefore, the rising demand for and consumption of natural honey?which includes manuka honey?increases its production, which in turn contributes to the market’s expansion and drives manuka honey market growth during the anticipated period.
The Limited Availability of Manuka Honey is Restraining the Market Growth.
The nectar for manuka honey comes from Leptospermum scoparium, the only native plant to New Zealand. The Manuka Factor Honey Association claims that the manuka plant itself is quite uncommon. Manufacturers must utilize helicopters to collect this manuka since it is tough to harvest and the bloom only lasts for 12 days. Manuka is therefore scarce and in great demand across a range of businesses, which is impeding the expansion of the manuka honey market.

COVID-19 Impact Analysis
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis
The global manuka honey market is segmented based on type, nature, product type, application, distribution channel and region.
In the Global Market of Manuka Honey, the UMF 5+ Makuna Honey Product Type Holds the Largest Market Share.
The global manuka honey market has been segmented by product type into umf 5+ makuna honey, umf 10+ makuna honey, umf 15+ makuna honey and others . The UMF 5+ makuna honey segment held the largest manuka honey market share of 64.6% in 2022 in the manuka honey market analysis report.
This is due to the fact this kind is one of the most popular varieties of manuka honey on the market and is used every day in every country. It offers many benefits, including stronger healing abilities and an improvement in natural immunity so you can stay safe every day.
According to USDA, it is found that regular manuka honey consumption may lessen the signs and symptoms of IBS. Additionally, since this kind of honey increases antioxidant levels and lowers inflammation, a form of IBD or irritable bowel disease, those who suffer from IBS and ulcerative colitis may gain from using it.

Geographical Analysis
The North America Held the Largest Share of Manuka Honey Market.
The North American manuka honey market held the largest market share of 45.4% in 2022 in the manuka honey market analysis. The preference of American consumers for pure foods with a high nutritional value significantly contributes to the manuka honey market growth.
In addition, the majority of home applications employ manuka honey as an ingredient. As a result, the market in this region has been growing as a result of the increased use of manuka honey in several applications such as food and beverage, cosmetics and so on, which is a key factor in driving the manuka honey market growth in the region.

Competitive Landscape
The major global players in the market include Comvita, Watson & Son, Manuka Health, Pure Honey New Zealand, Arataki Honey, Streamland, Ora Honey, Capilano, Nature’s Way and Triniton Australia PTY LTD.
Global Recession/Ukraine-Russia War/COVID-19 and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 outbreak benefited the sale of manuka honey. This came about when customers became more conscious about their health. Because of the reduction in commercial, industrial and transportation activity as well as the general lockdown brought about by the Covid epidemic, the air quality also significantly improved, which in turn improved the quality of life for honeybees and goods created with manuka honey.
However, the COVID-19 pandemic has brought to light every shortcoming in the beekeeping industry, including the value of bee products as immune boosters and antiviral drugs and the negative effects that human activity has on the well-being and survival of bees. During this time, manuka honey also supports consumers’ immune systems by boosting them.
Why Purchase the Report?

  • To visualize the global manuka honey market segmentation based on type, nature, product type, application, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of manuka honey market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.


The Global Manuka Honey Market Report Would Provide Approximately 93 Tables, 109 Figures and 190 Pages.
Target Audience 2023

  • Manufacturers / Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies