Based on our proprietary datasets, GlobalData’s “New Zealand Wealth Management - Market Sizing and Opportunities 2025” report analyzes the New Zealand wealth and retail savings and investments markets, with a focus on the HNW segment. This includes overall affluent market size (both by number of individuals and the value of their liquid assets). The report also provides analysis of the factors driving liquid asset growth, including a breakdown and forecast of total retail savings and investments split by asset classes including equities, mutual funds, deposits and bonds.
New Zealand’s wealth is relatively more evenly distributed among its population in comparison to other developed markets, with a strong rise in wealth observed by people belonging to both higher and lower wealth bands over 2015-19. Affluent individuals (including HNW and mass affluent individuals) accounted for almost a third of the total adult population in 2020 and held over 90% of the country’s total onshore liquid assets in 2020. The affluent segment holds the majority of their wealth in deposits and equities. In 2020, even though the outbreak of the COVID19 pandemic caused big downward shifts in the economic performance of the country, New Zealand was one of the few countries to effectively eliminate transmission of the virus early in the year, enabling the economy to reopen. This resulted in improved consumer confidence and spending levels in the second half of 2020, resulting in the equities market recovering from its losses and surpassing pre-pandemic levels. Nevertheless, a strong predicted retail investments growth is expected over the upcoming period, owing to an effective vaccine program which will raise investor confidence in the economic performance of the country. Further, the country’s savings and investments market is observing a growing preference for robo-advisory by the HNW investors. This demand has also been accelerated by the outbreak of the pandemic that has been a catalyst in increasing the use of digital products and services.
- HNW individuals constituted only 0.86% of the total adult population of New Zealand in 2020.
- Although, robo-advisory is a new development in New Zealand’s wealth market, as compared to other key markets of the world, with only a handful of players offering this service currently, the demand for this type of advisory is observing a rise.
- Deposits remain the most popular investment avenue for Kiwi investors indicating their preference for safe investment asset classes.
- Almost a fifth of retail investors find pension companies as their preferred channel for investments.
Reasons To Buy
- Make strategic decisions using top-level historic and forecast data on New Zealand’s wealth industry.
- Identify the most promising client segment by analyzing the penetration of affluent individuals.
- Receive detailed insights into retail liquid asset holdings in New Zealand.
- Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
- See an overview of key digital disruptors in the country’s wealth market.