India ayurvedic products market exhibited strong growth during 2015-2020 and is expanding at a CAGR of around 15% during 2021-2026. Ayurveda is an ancient science and healthcare system that has been adopted by cultures globally. Ayurveda analyses and cures diseases after understanding an individual’s body type, heartbeat patterns, appearance, vision, etc. There are various protocols and treatments in the ayurvedic system to rectify ailments through the use of herbs, plants, exercise, diet and changes in lifestyle. Throughout the country, various segments of ayurvedic healthcare and personal care products are available. For personal care range, the market is divided into oral care, skincare, make-up, hair care and fragrances. Whereas, for the healthcare range, the market is segmented into ayurvedic nutraceuticals, ayurvedic medicines and dietary supplements. Corporations throughout the country are focusing on developing innovative ayurvedic products and generating awareness among consumers. India Ayurvedic Products Market Trends and Drivers:
A key factor driving the Indian ayurvedic products market is increasing popularity of natural and organic medicines and their benefits among the consumers. Factors such as rising health concerns and awareness on the side-effects of western medicines is further driving the consumer preference for ayurvedic products in the country. Moreover, catalysed by economic growth and rising incomes, per capita expenditures on healthcare products have increased significantly over the past few years, creating a positive impact on the ayurvedic products market. The distribution network of ayurvedic products have improved significantly, increasing the accessibility of these products across both urban and rural regions. The government of India is also promoting the usage of ayurvedic products through awareness programmes and subsidies.
IMARC Group’s latest report provides a deep insight into the Indian ayurvedic products market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Indian ayurvedic products market in any manner.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India ayurvedic products market, along with forecasts for growth at the country and state level from 2021-2026. Our report has categorized the market based on products type, organized/unorganized and region.
Market Breakup by Products Type
Ayurvedic Nutraceuticals and Dietary Supplements
Personal Care Products
Hair Care and Fragrances
Market Breakup by Organized/Unorganized
Market Breakup by Region
West and Central India
This report also includes:
Historical, Current and Future Market Trends
Key Drivers and Challenges
Value Chain Analysis
Imports and Exports
Porters Five Forces Analysis
India ayurvedic products market is highly fragmented with the presence of several small and large players competing in terms of price and quality. Some of the major players in the market are:
Dabur India Ltd.
Patanjali Ayurved Limited
The Himalaya Drug Company
Charak Pharma Pvt. Ltd.
Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
Kerala Ayurveda Ltd.
Amrutanjan Healthcare Limited
Key questions answered in this report:
How has the Indian ayurvedic products market performed so far and how will it perform in the coming years?
What are the key regional markets in the Indian ayurvedic products industry?
What has been the impact of COVID-19 on the Indian ayurvedic products industry?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the organized/unorganized?
What are the various stages in the value chain of the Indian ayurvedic products industry?
What are the key driving factors and challenges in the Indian ayurvedic products industry?
What is the structure of the Indian ayurvedic products industry and who are the key players?
What is the degree of competition in the Indian ayurvedic products industry?
What are the profit margins in the Indian ayurvedic products industry?