Online Language Learning Market by Product (SaaS, Apps, Tutoring), Mode (Consumer, Government, K-12, Corporate), Language (English, German, Japanese, Korean, Mandarin Chinese) and Geography – Global Forecast to 2027
The online language learning market is expected to grow at a CAGR of 18.7% from 2020 to 2027 to reach $21.2 billion by 2027. The growing need for communication across borders, increasing e-learning market, and penetration of artificial intelligence in e-learning are the key factors contributing to the growth of this market.
The online language learning market study presents historical market data in terms of value (2018 and 2019), estimated current data (2020), and forecasts for 2027 by product (SaaS, apps, tutoring), mode (consumer, government, K-12, corporate, non-profit, higher education), language (English, German, Japanese, French, Spanish, Italian, Arabic, Korean, Mandarin Chinese) and geography. The study also evaluates industry competitors and analyzes their market share at the global and regional level.
Based on language type, English language is estimated to account for the largest share of the overall online language learning market in 2020. However, Mandarin Chinese is slated to grow with the fastest CAGR during the forecast period, due to the growing trade relations with China and geographic expansion of Chinese companies in various regions.
Based on product type, software as service is estimated to account for the largest share of the overall online language learning market in 2020. The large share of this segment is mainly attributed to the less capital expenditure, adoption of SaaS-based management systems, and its faster implementation.
Based on mode, the consumer segment is estimated to command the largest share of the overall online language learning market in 2020. The large share of this segment is mainly due to the high use of online learning by consumers/individuals because of the increase in the use of mobiles, availability of regular updates in mobile apps, and ease of use.
An in-depth analysis of the geographic scenario of the online language learning market provides detailed qualitative and quantitative insights about the five major geographies (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) along with the coverage of major countries in each region. Asia-Pacific region is estimated to command the largest share of the global online language learning market in 2020, followed by Europe, the Middle East & Africa, and Latin America. Also, this region will be the fastest growing regional market due to the factors such as rising enrolment in online higher education, influx of multinational companies, significant young population looking for better job opportunities, increasing penetration of smartphones, increasing digitization of content, government initiatives for national online education networks, and shortage of teachers in rapidly developing countries.
The key players operating in the overall online language learning market are Berlitz Corporation (U.S.), Rosetta Stone Inc. (U.S.), Memrise Inc. (U.K.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Duolingo Inc. (U.S.), Babbel (Germany), Busuu Ltd (U.K.), iTutor Group (Taiwan), Open Education LLC (U.S.), and Linguistica 360, Inc. (U.S.) among others.
Scope of the Report:
Online Language Learning Market, by Product
Online Language Learning Market, by Language type
- Mandarin Chinese
- Other languages
Online Language Learning Market, by Mode
- Higher education department (HED)
Online Language Learning Market, by Geography
- South Korea
- Hong Kong
- New Zealand
- Rest of APAC (RoAPAC)
- Rest of Europe (RoE)
- Saudi Arabia
- Rest on Middle East
- Rest of Latin America