Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2015-2024


The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.

Key Highlights

  • Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $117,713.6 million in 2019. India was the fastest growing country with a CAGR of 15% over the 2015-19 period.
  • Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $84,414.6 million in 2019. This was followed by Brazil, India and Russia with a value of $14,390.0, $11,173.7, and $7,735.3 million, respectively.
  • China is expected to lead the advertising industry in the BRIC nations with a value of $95,381.6 million in 2024, followed by India, Brazil, Russia with expected values of $20,746.6, $19,015.6 and $11,953.6 million, respectively.


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
  • Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
  • Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country

Reasons To Buy

  • What was the size of the BRIC advertising industry by value in 2019?
  • What will be the size of the BRIC advertising industry in 2024?
  • What factors are affecting the strength of competition in the BRIC advertising industry?
  • How has the industry performed over the last five years?
  • What are the main segments that make up the BRIC advertising industry?